Comments on: Volvo Does Advertising Right

By: BIG Kahuna

BIG Kahuna — Tue, 23 Jun 2009 11:21:28 +0000

So should we ban Criminal Defense Lawyers? He happens to be one of the top DUI Defense Lawyers in the country, yea…I dig that!

By: J Izen

J Izen — Wed, 17 Jun 2009 21:02:59 +0000

Just a general question to the people who run this blog. How exactly can you sit there, complaining about the content of the Burger King ads, yet, under “Websites We Dig”, you link to a Boston DUI Lawyer? I mean, c’mon. You really “dig” this guy’s website? Right. There’s something particularly ironic about this manipulative bit of BS … not to mention that these types of lawyers you “dig” make a living by getting drunk drivers off the hook. Keep fighting the good fight, guys.

By: A J

A J — Fri, 01 May 2009 13:43:53 +0000

Great Ads. They are simple to the point and non-offensive to anyone and everyone. Also they get the message across at what the features they are marketing are, and how/why they are needed.

By: R2

R2 — Tue, 28 Apr 2009 04:01:28 +0000

To be “good” a brand must connect something meaningful to the audience that’s also resonant with the Company which also has a significant unmet need in the market. I agree that the ads and their theme of safety has been brilliantly executed, but judging by their less than stellar biz performance I’m unsure really how “effective” the integrated strategy is.