Where’s The Republican Brand?
As a registered Republican it’s been interesting to see how the party would right itself after the election. I’ve waited and waited. Nothing. The Republican party is a real mess. And they’ve lost their brand identity completely. Right now it doesn’t know which direction to go in.
85% of the problem was George W. He single handedly made everyone in the Republican Parties name mud. But now he’s gone and it’s time to rebuild conservatism within the party. Sure Obama and the general public will continue to blame George W. for all their problems but the truth is it’s on Obama and the Democrats now as they control the country.
So what can Republicans do? Which direction should they go in?
They need to go back to their roots and core brand identity. They need to stand for capitalism, the small business owner, they need to fight the urge to tax everything (like what’s rumored now -soda), they need to stand for big business, they need to stand for LESS government involvement. Conservatism. They need for someone to step forward and start to be the NEW face of the Republican party. Who is that new face?
Now you’ll always have your far right and left in any party so I’m basically going to eliminate them from the equation. I’m also going to eliminate abortion from the issues as the country continually votes 50/50 on the issue. If abortion is tops on your personal voting list you’ll most likely vote in that direction. So if the Republicans bring a pro life candidate through it really won’t make too much of a difference one way or the other. The real issues here are conservatism. But done right.
Currently the Republican party has absolutely no voice as the Democrats control the House, Senate and Presidency. So really there is not much they can do to make a difference. It looks like their strategy is to sit back and give the Democrats enough rope to hang themselves. And I believe this hands off strategy is best and could work. But only time will tell. Right now the American people are still star struck with Obama. Let’s see how they feel 2 years from now.
It’s time to re-build the Republican brand. Not on religion. Not on sensitive issues like abortion or gay marriage (even though Obama was clearly against gay marriage). These issues will all middle out. The one thing that crosses over to all the people is money. Money gets votes. Will you have more or less. Will your small business be over taxed to death or not. Will the government be telling you where to eat (and what not to drink), which car to drive, what bank to get a loan from etc.
Republicans need to unite, start sending some leaders to the forefront. Where is Mitt Romney or Newt Gingrich? Personally I think a smart businessman like Mitt Romney is the answer the Republicans need to bring forward conservatism. He’s a proven business leader.
What are your thought fellow Republicans, where should the party go as a brand?


June 10th, 2009 at 10:04 pm
RIDICULOUS. OK, LET’S SAY HOME DEPOT OR LOWES OR WAL MART DECIDED TO COMPLETE;LY CHANGE THE WAY THEY TREAT CUSTOMERS. FOR YEARS, LET’S SAY EIGHT, THEY CHARGED HIGHER ;PRICES, DIDN’T STOCK THE PRODUCTS PEOPLE WANTED AND BASICALLY DROVE CUSTOMERS OFF…WHAT WOULD HAPPEN? CUSTOMERS WOULD DEFECT ITO THE STORES THAT LIVED UP TO THEIR [PROMISES. THEY WOULDN’T WAIT AROUND FOR THEM TO CHANGE. NO REBRANDING WILL HELP THE REPUBLICAN PARTY. UNDER THE PRETENSE OF “FISCAL” CONSERVATISIM, THE REPUBLICANS BLEW THROW A TRILLION DOLLAR SURPLUS AND BROUGHT THIS COUNTRY TO THE BRINK OF AN ECONOMIC DEPRESSION. IN ’04 THE LAST REMAINING NON-SUCKERS WERE FOOL.ED INTO VOTING FOR BUSH AGAIN. TO QUOTE ANOTHER GREAT REPUBLICAN, ABE LINCOLN, “YOU CAN FOOL SOME OF THE PEOPLE SOME OF THE TIME BUT, YOU CAN’T FOOL ALL OF THE PEOPLE ALL OF THE TIME”. AND SO, IT’S GOOD RIDDANCE TO THE GRAND OLD PARTY AS WE KNOW IT. NOW, IT’S JUST A SPLINTERED SHELL OF IT’S FORMER SELF, A SWIRLING PIT OF HATE, FEAR MONGERING, SELF RIGHTEOUS, HIPPOCRITAL RUSHBOTS THAT REPEAT TALKING POINTS AND SEAN HANNITY RANTS WITHOUT EVER UNDERSTANDING THEIR TRUE MEANING OR THE EFFECTS THEY HAVE ON OTHERS. IT’S TOO LATE FOR RETREADS LIKE NEWT GINGRICH…AMERICANS ARE SHOPPING ELSEWHERE FROM NOW ON.
June 23rd, 2009 at 7:36 am
The point of the article is that the Republicans need to make changes. And conservatism (financial) is a better way to go but let me address some of your points…
Let’s see where to start…Obama took Bush’s Trillion in debt and turned it into 12 trillion (because spending more gets more jobs). Best of luck to your grandchildren on that!
Obama promised HIS stimulus would cap unemployment at 8%, the other day he slouched and reported it would cross over 10%, fact.
Obama has socialized the banking, mortgage, tobacco, American auto and insurance agencies. We all know how well government runs things right? I love that government can control the marketing and nicotine in cigarettes now, sound like capitalism to you? Sounds more like communism to me. And I hate smokers!
Obama is going to socialize health care. So the 40 million who don’t have it, can’t afford it or just choose not to have will make out (yet I’ll guarantee that 90% of the 40 million have a cell phone bill and can afford that). But the rest of us Personally Responsible citizens will now suffer because health care as you know it will SUCK! I Can’t wait to wait 6 months to see my doctor, fun times ahead.
Being a liberal is fashionable right now. We’ll see how long that lasts because once Obama starts taxing everything and everyone (and he will) I think you’ll see the shift of power go back to a new Republican party, one hopefully run by Mitt Romney.
So we’ll have to agree to disagree on this one but thanks for commenting, come back again!