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We don’t participate in RFP’s. We don’t do spec work. We often lose business because of it. Good riddance, it wasn’t business worth having. Here’s a really funny video of the things prospects try and pull over on agencies. The sad thing is agencies often cave.
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June 16th, 2009 at 8:49 pm
I’d love to know how many small businesses see themselves in this video, (but would never admit it of course). Every example made me chuckle as I’ve heard every example and more over my 25 year history. Who produced this gem Chief?
June 19th, 2009 at 11:37 am
It’s amazing to me how many agencies still do spec work. Spec work in my mind is a result of an inability to sell on value.
June 23rd, 2009 at 7:22 am
Not sure but it sure hits the nail on the head.
June 26th, 2009 at 1:15 pm
Brilliant. I worked for years in agencies on new business, and this was funny but painful to watch. I think that this kind of behavior happens when agencies become less creative-driven and more account-driven. Creatives of the world, unite!
June 26th, 2009 at 10:43 pm
I have a better use for the hammer!
July 8th, 2009 at 9:02 pm
Brilliant and tragically funny! I’ve seen this over and over again through the years, and now we just say “NO THANKS!” The only way you can charge what you’re worth and get it is to appreciate and understand your own value.
Thanks for the great reminder!
July 27th, 2009 at 11:59 am
In response to who created this…
Scofield Editorial right here in beautiful Indianapolis… The waiter in this is actually someone I’ve used in a recent photoshoot. Bottom line is the video is spot on.
Funny how some of our own clients didn’t think it was so funny.