Ally Bank Starts Out Right
I’m not a banking expert but I am a branding expert and I must say I love the name Ally Bank. It says it all doesn’t it? They’re on your side. You can count on them. And in an industry where names are so conservative and boring this name mixes it up.
I also like the transparency that they seem to be positioning themselves as. “No minimum deposits, no monthly fees, no minimum balance, NO SNEAKY DISCLAIMERS”. Nice, really like it especially since general opinion of banks is pretty low right now.
It’s nice to see a bank step out a little and be different. Heaven knows most of them are the “me too” type of organization.
Now, will they follow through on their brand identity? That’s the million dollar question. If they don’t their name will be meaningless.
Read all about their story here: http://www.ally.com/ally-story.html
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September 24th, 2009 at 2:55 am
I saw an advert for Ally just before flying back to London a few weeks back. The logo and launch identity were clean and crisp. When building on a fresh brand, it’s good to see people deliver on the basics- clear concise messaging and a visual identity that is appealing, and broadbased.
October 2nd, 2009 at 9:19 am
Contrary to your write up, Ally has missed the mark with the timing of their new product. There is a weight loss product just recently released (within the past 12-18 months) called Alli which I think consumers may mix the two up due to the obvious, similar names (Alli vs. Ally). The logos depend on strong type and the lack of a graphic image could potentially weaken their effectiveness. In addition, both logos seem to cater to a female audience and one would look at Alli as weight-LOSS and Ally is a financial institution that promotes GAIN. Seems a bit odd to me and of course that’s in my opinion.