I’m not a banking expert but I am a branding expert and I must say I love the name Ally Bank. It says it all doesn’t it? They’re on your side. You can count on them. And in an industry where names are so conservative and boring this name mixes it up.
I also like the transparency that they seem to be positioning themselves as. “No minimum deposits, no monthly fees, no minimum balance, NO SNEAKY DISCLAIMERS”. Nice, really like it especially since general opinion of banks is pretty low right now.
It’s nice to see a bank step out a little and be different. Heaven knows most of them are the “me too” type of organization.
Now, will they follow through on their brand identity? That’s the million dollar question. If they don’t their name will be meaningless.
Read all about their story here: http://www.ally.com/ally-story.html