Comments on: Social Media Black Hole http://www.brandidentityguru.com/wordpress/2009/07/20/social-media-black-hole/ Branding Opinions From Our Fearless Leader - Scott White Tue, 03 Jan 2012 05:40:07 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Larry http://www.brandidentityguru.com/wordpress/2009/07/20/social-media-black-hole/comment-page-1/#comment-4617 Larry Tue, 28 Jul 2009 19:51:08 +0000 http://www.brandidentityguru.com/wordpress/?p=1296#comment-4617 Big Kahuna I think you are dead on. Social Media although a great way to get you brand to the masses there is still a lot of guerilla marketing that needs to occur. The Specific Chiropractic Center will be the biggest brand in health and wellness care in the future but it takes the effort of face to face interaction, results, social media, and various other advertising factors. Thanks again. Larry Big Kahuna
I think you are dead on. Social Media although a great way to get you brand to the masses there is still a lot of guerilla marketing that needs to occur. The Specific Chiropractic Center will be the biggest brand in health and wellness care in the future but it takes the effort of face to face interaction, results, social media, and various other advertising factors. Thanks again.
Larry

]]> By: BIG Kahuna http://www.brandidentityguru.com/wordpress/2009/07/20/social-media-black-hole/comment-page-1/#comment-4606 BIG Kahuna Thu, 23 Jul 2009 18:12:25 +0000 http://www.brandidentityguru.com/wordpress/?p=1296#comment-4606 Jeff, I've been called worse. Thanks for your input ;) Jeff, I’ve been called worse. Thanks for your input ;)

]]> By: Jeffrey St.Clair http://www.brandidentityguru.com/wordpress/2009/07/20/social-media-black-hole/comment-page-1/#comment-4604 Jeffrey St.Clair Thu, 23 Jul 2009 16:51:28 +0000 http://www.brandidentityguru.com/wordpress/?p=1296#comment-4604 You need to change your name to the Big Coglione. You need to change your name to the Big Coglione.

]]> By: BIG Kahuna http://www.brandidentityguru.com/wordpress/2009/07/20/social-media-black-hole/comment-page-1/#comment-4598 BIG Kahuna Tue, 21 Jul 2009 23:23:50 +0000 http://www.brandidentityguru.com/wordpress/?p=1296#comment-4598 Andrew, social networking and branding are different. Social networking is a tactic that falls under the big umbrella of branding. It's no different than advertising, direct marketing or any other tactic. Social media will never be the ONLY way to develop a brand. It's most definatley right for some companies and totally wrong for others. Those that soley rely on social media for their branding efforts will either never achieve the results they desire or fail all together. Here's what works, a fully integrated branding strategy leveraging a company's brand identity. But that's just my humble opinion. Andrew, social networking and branding are different. Social networking is a tactic that falls under the big umbrella of branding. It’s no different than advertising, direct marketing or any other tactic. Social media will never be the ONLY way to develop a brand. It’s most definatley right for some companies and totally wrong for others. Those that soley rely on social media for their branding efforts will either never achieve the results they desire or fail all together. Here’s what works, a fully integrated branding strategy leveraging a company’s brand identity.

But that’s just my humble opinion.

]]> By: Andrew Peel http://www.brandidentityguru.com/wordpress/2009/07/20/social-media-black-hole/comment-page-1/#comment-4597 Andrew Peel Tue, 21 Jul 2009 20:44:16 +0000 http://www.brandidentityguru.com/wordpress/?p=1296#comment-4597 Your argument is basedon the logical fallacy that somehow social networking and branding are different. The best way in the future to get you brand out will be social media and social networking. The only people who don't do this will be the one's that fail. Your brand is YOU Inc and where better to promote YOU inc than social networks? The article shows at best a veneer thin understanding of the potential of social networks. Can I suggest you read a book called Groundswell by Charlene Li and John Bernhoff then re-post. Your argument is basedon the logical fallacy that somehow social networking and branding are different. The best way in the future to get you brand out will be social media and social networking. The only people who don’t do this will be the one’s that fail. Your brand is YOU Inc and where better to promote YOU inc than social networks? The article shows at best a veneer thin understanding of the potential of social networks. Can I suggest you read a book called Groundswell by Charlene Li and John Bernhoff then re-post.

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