Blog reviews are becoming a big business and have put a lot of bloggers to work. That’s a good thing. But then you get someone like Andy Sernovitz, self proclaimed word of mouth marketing guru who says this:
“Never pay for posts or reviews. Do it even once, and you break the trust forever. Everyone will assume you pay for all reviews.”
That’s the biggest pile of crap I think I’ve ever heard and here’s why. Paying for someone to review your product or service has been going on since the beginning of capitalism. As long as the review is UNBIASED it’s kosher. Period. End of story. Bloggers are allowed to write whatever they want, good or bad.
Now, if you put restrictions on the blogger then you are indeed violating that trust.
So Andy, think twice before using the word “never” because there are a lot of great, ethical bloggers out there who like to work and write good honest reviews.
What do you think kahunas?