Felony Franks – So Good It’s Criminal
I don’t know if Felony Franks makes a good hot dog or not but I do know that this is a great example of how to build a brand.
Why do I like the branding? They’re different and they have a purpose. They give jobs to felons. A lot of folks won’t like that idea and choose not to visit Felony Franks. Great! They’ve just eliminated the people they don’t want. The customers that do come in will probably be repeat, dedicated customers….as long as the food is good 
It takes guts to stand out in the crowd but when you do you win. That’s why developing a brand identity is the most important thing any company can do.
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