Comments on: Good Branding Is A Safety Net http://www.brandidentityguru.com/wordpress/2009/10/24/good-branding-is-a-safety-net/ Branding Opinions From Our Fearless Leader - Scott White Tue, 03 Jan 2012 05:40:07 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: BIG Kahuna http://www.brandidentityguru.com/wordpress/2009/10/24/good-branding-is-a-safety-net/comment-page-1/#comment-4808 BIG Kahuna Mon, 26 Oct 2009 15:56:25 +0000 http://www.brandidentityguru.com/wordpress/?p=1399#comment-4808 This is tough to answer as I was already a Brinks customer. So all I did was "move" my service. I could have got it for less for sure. I think the name change was damaging from new client aquistion for sure. They can no longer leverage the brinks name. Intertingly when the tech came out he was wearing all Brinks clothing. This is tough to answer as I was already a Brinks customer. So all I did was “move” my service. I could have got it for less for sure. I think the name change was damaging from new client aquistion for sure. They can no longer leverage the brinks name. Intertingly when the tech came out he was wearing all Brinks clothing.

]]> By: Steven Winokur http://www.brandidentityguru.com/wordpress/2009/10/24/good-branding-is-a-safety-net/comment-page-1/#comment-4807 Steven Winokur Mon, 26 Oct 2009 11:36:43 +0000 http://www.brandidentityguru.com/wordpress/?p=1399#comment-4807 Interesting Scott - So the change in brand name did absolutely nothing to your view of the brand. You were so vocal with criticism (and rightfully so I might add) of the brand change, I would have thought that would have influenced your decision. Looking back now, was the brand name change so damaging? I would have argued it was, but if enough people like yourself still buy because of the old name, then perhaps it wasn't as big a deal as we discussed. Steven Interesting Scott – So the change in brand name did absolutely nothing to your view of the brand. You were so vocal with criticism (and rightfully so I might add) of the brand change, I would have thought that would have influenced your decision.

Looking back now, was the brand name change so damaging? I would have argued it was, but if enough people like yourself still buy because of the old name, then perhaps it wasn’t as big a deal as we discussed.

Steven

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