Comments on: And that’s what people really want—affordable, safe air transport from A to B. It’s a commodity. It’s not some life-changing sexual experience, which is what the other high-fare airlines have tried to convince you that it is.

By: Ed Roach

Ed Roach — Mon, 18 Jan 2010 03:43:37 +0000

Cheap airfare is their brand. Frankly none of us has a choice of whether branding is alive or dead. It simply is, as our reputation is. A brand succeeds when it lives up to it’s brand promise.

By: benny132

benny132 — Tue, 22 Dec 2009 10:34:01 +0000

Ryanair is not a brand as other. Ryanair only wants you to associates its name to low fares. That’s why O’Leary can say all what he wants…he just has to guarantee the lowest fares and passengers will continue to fly with Ryanair. Ryanair positioning is simple but efficient