The BIG Kahuna Tells It Like It Is With Ai
Check out my interview in the Art Institutes newest article “Great Design Key To Building Brands“.
Here’s a snippet:
Today’s marketplace makes building brands more challenging for companies because the Internet has removed most buying limitations and exponentially increased consumer choices. Brand Identity Guru.
All that competition makes it more important than ever to shore up a brand’s identity. In the best cases, brand identity corresponds to the soul of a company, says Scott White, a branding expert who goes by the title Big Kahuna at
When building brands, living up to the established brand identity is everything, White says. Online shoe retailer Zappos is a good example, he says, of a company that lives up to its brand identity by providing great customer service.
“In the end, if you don’t deliver one what you say, the brand image is going to suffer,” White says.
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