The BIG Kahuna

Did anyone see last weeks episode of Undercover Boss It featured Larry O’Donnell, President of Waste Management going undercover performing tasks that the average Waste Management employee does?

It was eye opening for him. As it would be with any company.

We’ve been doing this sort of thing for our clients for over 17 years. We always find the same nonsense. Corporate makes policies and procedures that either can’t be obtained or are downright ludicrous. And those policies hurt your brand! Yup, if your company makes a stupid policy the brand will suffer.

In one example Larry uncovered that one of his plant managers was docking employees pay if they were late back from lunch by taking 2 minutes of their pay for every minute late. That’s a bad policy. It hurts morale but most importantly it hurts the brand.

I can guarantee that any company that hired us would be dramatically improved from an internal and external branding perspective by the research we do as it relates to policies and procedures of a company. Guaranteed.

Remember folks, your brand is being delivered by your employees everyday.

This entry was posted on Sunday, February 14th, 2010 at 8:22 pm and is filed under Branding Champions, Branding News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.