When Your Industry Gets A Black Eye…
Play and have some fun with it. As long as you can back up your brand promise!
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One Response to “When Your Industry Gets A Black Eye…”
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Play and have some fun with it. As long as you can back up your brand promise!
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March 15th, 2010 at 4:23 pm
I love those… fantastic ads because they put the product into the existing frame of mind of the customer. Mortgage companies rush to judge… common perception. We won’t judge you plays perfectly with the existing mental real estate that the product owns.
There’s a similar post on my blog related to authentic brands who put themselves in the minds of their customers and aren’t afraid to poke a little fun at themselves: http://brandlikearockstar.blogspot.com/2009/12/authentic-brand.html