Comments on: Seattle’s Best Sells Out? http://www.brandidentityguru.com/wordpress/2010/05/20/landor-prostitutes-itself-out/ Branding Opinions From Our Fearless Leader - Scott White Tue, 03 Jan 2012 05:40:07 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Nick http://www.brandidentityguru.com/wordpress/2010/05/20/landor-prostitutes-itself-out/comment-page-1/#comment-5099 Nick Wed, 04 Aug 2010 02:32:03 +0000 http://www.brandidentityguru.com/wordpress/?p=1507#comment-5099 Terrible decision. You made me laugh. As you said, though...it does make them look cheap! Terrible decision. You made me laugh. As you said, though…it does make them look cheap!

]]> By: Daniel Gomez http://www.brandidentityguru.com/wordpress/2010/05/20/landor-prostitutes-itself-out/comment-page-1/#comment-5095 Daniel Gomez Tue, 27 Jul 2010 15:59:54 +0000 http://www.brandidentityguru.com/wordpress/?p=1507#comment-5095 Lamentably, ill-considered work. The brand designers have completely annihilated the well-known and respected brand’s equity in going mainstream. Mass market need not equal ugly or cheap. You can be value without being tacky, obvious or lazy. Time and again, branders forget that art and design can be used not only to communicate but, to inspire and motivate. While burger King may not be an up market brand, it’s customers too deserve a little beauty. Think how much tastier a half pound slab of beef with coffee would taste if both were beautifully packaged. Good design need not be bourgeois. Think Coca Cola and the billions they spend on fabulous advertising campaigns during the winter holidays… There is no more mass market brand that has used design to create a wonderful fantasy alternate reality despite the millions of cavities it causes. Lamentably, ill-considered work.
The brand designers have completely annihilated the well-known and respected brand’s equity in going mainstream. Mass market need not equal ugly or cheap. You can be value without being tacky, obvious or lazy.
Time and again, branders forget that art and design can be used not only to communicate but, to inspire and motivate. While burger King may not be an up market brand, it’s customers too deserve a little beauty. Think how much tastier a half pound slab of beef with coffee would taste if both were beautifully packaged. Good design need not be bourgeois. Think Coca Cola and the billions they spend on fabulous advertising campaigns during the winter holidays… There is no more mass market brand that has used design to create a wonderful fantasy alternate reality despite the millions of cavities it causes.

]]> By: BIG Kahuna http://www.brandidentityguru.com/wordpress/2010/05/20/landor-prostitutes-itself-out/comment-page-1/#comment-5044 BIG Kahuna Sat, 22 May 2010 18:47:15 +0000 http://www.brandidentityguru.com/wordpress/?p=1507#comment-5044 Does it surprise you given Starbuck's lack of identity? Does it surprise you given Starbuck’s lack of identity?

]]> By: Michael Turner http://www.brandidentityguru.com/wordpress/2010/05/20/landor-prostitutes-itself-out/comment-page-1/#comment-5040 Michael Turner Fri, 21 May 2010 13:37:43 +0000 http://www.brandidentityguru.com/wordpress/?p=1507#comment-5040 This has "Tropicana" written all over it. Horrible, horrible idea. This has “Tropicana” written all over it. Horrible, horrible idea.

]]> By: Joi http://www.brandidentityguru.com/wordpress/2010/05/20/landor-prostitutes-itself-out/comment-page-1/#comment-5037 Joi Fri, 21 May 2010 04:23:39 +0000 http://www.brandidentityguru.com/wordpress/?p=1507#comment-5037 That looks like a gas station sign. A CHEAP gas station sign. Yuk. It seems to me that they might do better with a sort of "luxury on a budget" spin. You know, sort of go with the idea that you don't have to break the bank to get the coffee you love, or something like that. That looks like a gas station sign. A CHEAP gas station sign. Yuk.

It seems to me that they might do better with a sort of “luxury on a budget” spin. You know, sort of go with the idea that you don’t have to break the bank to get the coffee you love, or something like that.

]]> By: David Howse http://www.brandidentityguru.com/wordpress/2010/05/20/landor-prostitutes-itself-out/comment-page-1/#comment-5035 David Howse Thu, 20 May 2010 22:37:10 +0000 http://www.brandidentityguru.com/wordpress/?p=1507#comment-5035 Hi Scott, It's been a while since I posted on your blog but this one just seems too easy. I think the move will back fire. Why don't they just differentiate like the Banana Republic, Gab, Old Navy brands? Have a holding company with multiple brands. Why are they tarnishing their brand with low end associations? The logo looks like a baby with one tooth. David Hi Scott,

It’s been a while since I posted on your blog but this one just seems too easy.

I think the move will back fire. Why don’t they just differentiate like the Banana Republic, Gab, Old Navy brands? Have a holding company with multiple brands.

Why are they tarnishing their brand with low end associations?

The logo looks like a baby with one tooth.

David

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