On a Segway.
Um, er, ah…that may be a problem for brand Segway. If the owner of the company can’t avoid a cliff what does that say to potential buyers?
Granted the owner, James Heselden, is not the inventor or original owner of Segway. He just bought the company a year ago.
But dying on a Segway…what say you?
![[del.icio.us]](http://images.del.icio.us/static/img/delicious.small.gif){kind=small}
A few years back we helped our client Humboldt Storage and Moving create their new brand identity “stress relief”. And they’ve done a fine job at delivering that message consistently. Here you can see the logo design, tagline and truck design we implemented.
Great job guys!
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