Living The Brand

A few years back we helped our client Humboldt Storage and Moving create their new brand identity “stress relief”. And they’ve done a fine job at delivering that message consistently. Here you can see the logo design, tagline and truck design we implemented.

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Great job guys!

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6 Responses to “Living The Brand”

  1. Dan Komm Says:

    We owe a lot of our success to you Scott. You guys took our thought of rebranding and developed into what we have today. Not only that, but this video is off our blog, which BIG created for us. Since we started working together a few years back you have always pushed us to take it a set further and it has benefited the company greatly, especially in terms of internet strategy. And as you know, we are reaping the benefits of our hard work as our brand is gaining traction and sales are increasing, even in this down economy. I can’t wait to see where BIG and Humboldt go together in the future.

  2. BIG Kahuna Says:

    Hopefully an increased marketing budget :)

  3. Pam Costa Says:

    Great job guys! I was riveted to the video and I don’t live in Mass. anymore, nor am I likely to need a mover! I love that you were showing your operation in the background – spoke volumes without words. Catchy truck design. Thank you for the information and wishing you much success with the moving business. Love your clean and colorful designs Scott.

    (PS – I immediately went to humboldt.com but it appears to be down :( – might want to get that fixed so we can refer folks to it :) )

  4. BIG Kahuna Says:

    It’s fixed :)

  5. dino Says:

    Nice video. Graphics on the trucks tho leave me confused. It says nothing about you being a moving company. Looks more like package delivery.

  6. Alex Says:

    I thought a lot of what Jim said about finding a good moving company off the Internet applies equally to uses of Social Media. Anybody can link to a video or post a picture, but it really makes builds Humboldt’s credibility to actually SEE their movers at work.

    Great video.

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