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Owner Of The Segway Company Falls To Death

On a Segway.

Um, er, ah…that may be a problem for brand Segway. If the owner of the company can’t avoid a cliff what does that say to potential buyers?

Granted the owner, James Heselden, is not the inventor or original owner of Segway. He just bought the company a year ago.

But dying on a Segway…what say you?

segway

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This entry was posted on Monday, September 27th, 2010 at 1:05 pm and is filed under Branding Blunders, Branding News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Owner Of The Segway Company Falls To Death”

  1. Ekalb Says:
    October 2nd, 2010 at 9:51 pm

    It’s not a hover craft.

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