We were hired by an educational cloud computing company to develop a brand name, tagline, logo and website. We positioned the company as a company built for speed, total commitment and high pressure. We named the company:
As you can see we took the very prominent #2 pencil and worked it into the identity because their target market is K-12th grade.
We then developed their new blog-website here:
We also set them up on Facebook and Twitter and trained them on the use of social media and how to leverage their brand identity in that medium.
Very cool project!