The BIG Kahuna

Seriously LeBron James needs to hire a branding company and soon. Never mind a PR agency, he needs to look deep into his soul and figure out who the heck he’s gonna be.

From a brand image perception he appears to be all about himself and less about his team. After this years NBA finals he tweets:

“The greater man upstairs know when it’s my time. Right now isn’t the time.”

Geez LeBron are you just a moron? I mean doesn’t God have better things to do than decide NBA champions? And how about taking some personal responsibility for your play? Like averaging 3 points to Dirk’s 10 in the 4th quarter?

Magic Johnson went on to say:

He should have said “I played bad, I’m gonna work hard in the summer and we’ll be back”. Spoken like a true unselfish winner.

But then LeBron went on to say that his critics are gonna wake up to their lives (insert I’m rich and you’re not) and nothing is gonna change. They might be happy he lost for a day or a month (insert he thinks we’re miserable people).

It’s like he has no clue. I guess if you want to be the villian of the league then you may not need a branding company because you’ve accomplished your goal.

What do you think? Is LeBron just not the brightest bulb or is this a master plan?

I’ve always said it’s easier to sell a brand down then to try and sell it up. For years Mercedes was well known for making a “base” model and selling it at a premium price but affordable to those that couldn’t spend $60K on a new Benz.

But over the last few years the Kia brand has really been upgrading their products and services. And they’ve been selling at a higher price, and getting it. The cars look great, have lots of options and really are a great VALUE.

Take the Kia Sorento (which I just recently purchased):

The car is safe, has a ton of horsepower and all the bells and whistles and all for in the $20′s.

What do you think of the new and improved Kia brand?