I’ve always said it’s easier to sell a brand down then to try and sell it up. For years Mercedes was well known for making a “base” model and selling it at a premium price but affordable to those that couldn’t spend $60K on a new Benz.
But over the last few years the Kia brand has really been upgrading their products and services. And they’ve been selling at a higher price, and getting it. The cars look great, have lots of options and really are a great VALUE.
Take the Kia Sorento (which I just recently purchased):
The car is safe, has a ton of horsepower and all the bells and whistles and all for in the $20′s.
What do you think of the new and improved Kia brand?