The BIG Kahuna

That’s the concept for our newest project. Here’s the background, the real estate market is depressed. Depressed beyond belief. Million dollar homes in St. Thomas haven’t sold in over 18 months. So how do we differentiate and market?

We raffle off the villa for $100 ticket. Here’s our campaign:

There?s still time, there?s still a way to be a?

VIRGIN

?Islander

Don?t worry. We?ll be gentle. We know this is probably your first time. After all, the idea of actually owning a stunning, exquisite, fully stocked, elaborately furnished 6 bedroom, 6.5 bath waterfront estate in prestigious Mahogany Run in St. Thomas, U.S. Virgin Islands, is probably a brand new ? maybe even a shocking ? experience, to say the very least.

Shocking as well are all the things that come with this extraordinary home. Like the absolutely breathtaking view of the Atlantic ocean and neighboring gem-like islands. And the sheer, gorgeous drama of living right on the edge of a stunning cliffside.

But most shocking of all? The fact that this gorgeous, guarded, gated golf community retreat, valued at some $2 million, can be yours with a raffle entry of just $100!

Raffle entries are priced at $100 each. The more entries, the better your chances.

For all raffle terms and conditions, including rules regarding eligibility, please click here: http://www.vipropertyraffle.com/terms.html

You can still be a?

VIRGIN

?Islander

The seller gets to determine the exact amount they?ll accept for the property. The winner will get the property for well under market value, the unsuccessful bidders will have enjoyed the game and the Realtor will get to continue to manage the rentals.

What do you think? If you like it tell a friend and buy a ticket. You could win this 2 million dollar villa for a measly C-Note!

Make sure your tagline leverages your brand?identity.

AIG’s tagline: The Stength To Be There

…Not so much.

Then there’s this…

Found this great post over at the Consumerist:

My bets on American Airlines, they suck at everything.

Click on the photo to enlarge.

Stand out. Be different. Don’t Blend In.

Practice a little of this in your business the next time you want to be everything to everyone.?

We’re all stretched for time but if you can’t find time to?blog about your business at least once a week then I say you lack one thing…passion. Get passionate about your business or find a new business.

Don’t do business with a company that outsources any customer interactions to India or any other country where English is not?spoken well.

I called Spirit Airlines the other day to get a price on a flight (first time ever). I spoke with a man who said his name was “Dan” that barely spoke or understood English.

1. Don’t lie about the names of the people you are using for?outsourcing. It insults our intelligence and is offensive. We know his name isn’t Dan, you’re not fooling us.

2. We know you’re trying to save money by outsourcing but have you considered your brand and how your customers feel when having to deal with these people?

3. Americans hate, repeat…hate dealing with people that don’t speak English well.

4. I will never call Spirit Airlines again because I had such a bad experience. You’re reading this now and so are the thousands that read this blog. In the long run this lack of caring for the customer will catch up to companies that outsource.

If you don’t care about us why should we care about you?

Don’t buy a product from a company that inadvertently misses a critical element in its design of said product.

If they can’t take the time to make the product look right how good do you think the product will be?

Here’s a great example…What do these gummi candies look like?

If you said “lighthouse” you’re correct! Anyone want to eat some of these?

Can an?American icon?go against its own brand image for the?profit of its stockholders?

Here’s the scoop:

Belgian brewer InBev wants to buy Anheuser-Busch. Good ole, American Budweiser, Michelob and Bud Light. InBev has offered a 10% increase in it current stock price….but Americans aren’t thrilled about a foreign company owning Bud.

This quote comes from a new website:

“Like baseball, apple pie and ice cold beer (wrapped in a red, white and blue label), Anheuser-Busch is an American original“. Read more here?or visit http://www.saveab.com/?where you can sign a petition against the sale of Bud (http://www.saveab.com/register.php).

What do you think, can an American icon like Anheuser-Busch be sold to a foreign company?for profit?

Read more here:

http://www.bloomberg.com/apps/news?pid=20601109&sid=amslUCLeKLYo&s=polyhoo

If a company does not provide their telephone number on their website don’t buy from them?or use their service.