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	<title>The BIG Kahuna &#187; Branding Tidbits</title>
	<atom:link href="http://www.brandidentityguru.com/wordpress/category/branding-tidbits/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.brandidentityguru.com/wordpress</link>
	<description>Branding Opinions From Our Fearless Leader - Scott White</description>
	<lastBuildDate>Wed, 28 Dec 2011 23:54:54 +0000</lastBuildDate>
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		<title>New Phone Number Equals BIG News!</title>
		<link>http://www.brandidentityguru.com/wordpress/2009/10/07/new-phone-number-equals-big-news/</link>
		<comments>http://www.brandidentityguru.com/wordpress/2009/10/07/new-phone-number-equals-big-news/#comments</comments>
		<pubDate>Wed, 07 Oct 2009 14:09:54 +0000</pubDate>
		<dc:creator>BIG Kahuna</dc:creator>
				<category><![CDATA[BFF's]]></category>
		<category><![CDATA[BIG Kahuna Interviews]]></category>
		<category><![CDATA[Branding Champions]]></category>
		<category><![CDATA[Branding News]]></category>
		<category><![CDATA[Branding Tidbits]]></category>
		<category><![CDATA[Branding Tips]]></category>
		<category><![CDATA[Brands We Adore]]></category>
		<category><![CDATA[BrandStamp]]></category>
		<category><![CDATA[Client Reviews]]></category>
		<category><![CDATA[Contact BIG]]></category>
		<category><![CDATA[Idea Generator]]></category>
		<category><![CDATA[Just When You Think You've Seen Everything]]></category>
		<category><![CDATA[Polls]]></category>

		<guid isPermaLink="false">http://www.brandidentityguru.com/wordpress/?p=1380</guid>
		<description><![CDATA[New, Improved, Space Age, Hi-Tech, blah ba de blah&#8230;   We have a new phone number: 617-504-2305   First person, company, alien to call it gets a huge discount on a NEW project. Need a new website? Logo? Tagline? Search Engine Optimization? Marketing plan? Now&#8217;s the time to call the new number because it&#8217;s gonna [...]]]></description>
			<content:encoded><![CDATA[<div><span style="font-family: Arial;">New, Improved, Space Age, Hi-Tech, blah ba de blah&#8230;</span></div>
<div> </div>
<div><span style="FONT-STYLE: italic; FONT-SIZE: 18pt; FONT-WEIGHT: bold">We have a new phone number: 617-504-2305</span></div>
<div> </div>
<div>First person, company, alien to call it gets a huge discount on a NEW project. Need a new website? Logo? Tagline? Search Engine Optimization? Marketing plan? Now&#8217;s the time to call the new number because it&#8217;s gonna be huge.</div>
<div> </div>
<div>Like Monster Truck Sunday huge! Sunday, Sunday, Sunday!!!!</div>
<div> </div>
<div>Hurry, hurry, hurry&#8230;but wait, there&#8217;s more. You&#8217;ll also receive Ginsu Knives, the ShamWow and a George Foreman Grill! Okay, maybe not that stuff but for sure the really big discount&#8230;</div>

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		<title>You Can Still Be A Virgin</title>
		<link>http://www.brandidentityguru.com/wordpress/2009/05/12/you-can-still-be-a-virgin/</link>
		<comments>http://www.brandidentityguru.com/wordpress/2009/05/12/you-can-still-be-a-virgin/#comments</comments>
		<pubDate>Wed, 13 May 2009 01:08:33 +0000</pubDate>
		<dc:creator>BIG Kahuna</dc:creator>
				<category><![CDATA[Branding News]]></category>
		<category><![CDATA[Branding Tidbits]]></category>

		<guid isPermaLink="false">http://www.brandidentityguru.com/wordpress/?p=1247</guid>
		<description><![CDATA[That&#8217;s the concept for our newest project. Here&#8217;s the background, the real estate market is depressed. Depressed beyond belief. Million dollar homes in St. Thomas haven&#8217;t sold in over 18 months. So how do we differentiate and market? We raffle off the villa for $100 ticket. Here&#8217;s our campaign: There?s still time, there?s still a [...]]]></description>
			<content:encoded><![CDATA[<p>That&#8217;s the concept for our newest project. Here&#8217;s the background, the real estate market is depressed. Depressed beyond belief. Million dollar homes in St. Thomas haven&#8217;t sold in over 18 months. So how do we differentiate and market?</p>
<p>We raffle off the villa for $100 ticket. Here&#8217;s our campaign:</p>
<p style="text-align: left;"><strong>There?s still time, there?s still a way to be a?</strong></p>
<p><strong><em>VIRGIN </em></strong></p>
<p><strong>?Islander</strong></p>
<p>Don?t worry. We?ll be gentle. We know this is probably your first time. After all, the idea of actually owning a stunning, exquisite, fully stocked, elaborately furnished <strong><a href="http://www.vipropertyraffle.com/" target="_blank">6 bedroom, 6.5 bath waterfront estate</a></strong> in prestigious Mahogany Run in <a href="http://www.vipropertyraffle.com/" target="_blank"><strong>St. Thomas, U.S. Virgin Islands</strong></a>, is probably a brand new ? maybe even a shocking ? experience, to say the very least.</p>
<p style="text-align: center;"><a href="http://www.brandidentityguru.com/wordpress/wp-content/uploads/oceancliffpooldeck2.jpg"><img class="size-medium wp-image-1248 aligncenter" title="oceancliffpooldeck2" src="http://www.brandidentityguru.com/wordpress/wp-content/uploads/oceancliffpooldeck2-300x198.jpg" alt="" width="300" height="198" /></a></p>
<p>Shocking as well are all the things that come with this extraordinary home. Like the absolutely breathtaking view of the Atlantic ocean and neighboring gem-like islands. And the sheer, gorgeous drama of living right on the edge of a stunning cliffside.</p>
<p>But most shocking of all? The fact that this gorgeous, guarded, gated golf community retreat, <a href="http://www.vipropertyraffle.com/" target="_blank"><em><strong>valued at some $2 million</strong></em></a>, can be yours with a <a href="http://www.vipropertyraffle.com/terms.html" target="_blank"><strong>raffle entry of just $100! </strong></a></p>
<p><em><strong>Raffle entries are priced at $100 each. The more entries, the better your chances.</strong></em></p>
<p>For all raffle terms and conditions, including rules regarding eligibility, please click here: <a onmousedown="UntrustedLink.bootstrap($(this), &quot;4bec50c76c8437f0a09df614dda9743b&quot;, event)" rel="nofollow" href="http://www.vipropertyraffle.com/terms.html" target="_blank"><span>http://www.vipropertyraffl</span>e.com/terms.html</a></p>
<p><strong>You can still be a?</strong></p>
<p><strong><em>VIRGIN</em></strong></p>
<p><strong>?Islander</strong></p>
<p><span class="innerComment">The seller gets to determine the exact amount they?ll accept for the property. The winner will get the property for well under market value, the unsuccessful bidders will have enjoyed the game and the Realtor will get to continue to manage the rentals.</span></p>
<p>What do you think? If you like it tell a friend and buy a ticket. You could win this 2 million dollar villa for a measly C-Note!</p>

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		<title>Branding Tidbits -AIG Tagline</title>
		<link>http://www.brandidentityguru.com/wordpress/2008/09/19/branding-tidbits-aig-tagline/</link>
		<comments>http://www.brandidentityguru.com/wordpress/2008/09/19/branding-tidbits-aig-tagline/#comments</comments>
		<pubDate>Fri, 19 Sep 2008 15:31:00 +0000</pubDate>
		<dc:creator>BIG Kahuna</dc:creator>
				<category><![CDATA[Branding News]]></category>
		<category><![CDATA[Branding Tidbits]]></category>
		<category><![CDATA[aig]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[tagline]]></category>
		<category><![CDATA[the strength to be there]]></category>

		<guid isPermaLink="false">http://www.brandidentityguru.com/wordpress/?p=938</guid>
		<description><![CDATA[Make sure your tagline leverages your brand?identity. AIG&#8217;s tagline: The Stength To Be There &#8230;Not so much. Then there&#8217;s this&#8230;]]></description>
			<content:encoded><![CDATA[<p>Make sure your tagline leverages your brand?identity.</p>
<p>AIG&#8217;s tagline: <strong>The Stength To Be There</strong></p>
<p><a href="http://www.brandidentityguru.com/wordpress/wp-content/uploads/aig-logo-tagline.jpg"><img class="alignnone size-full wp-image-941" title="aig-logo-tagline" src="http://www.brandidentityguru.com/wordpress/wp-content/uploads/aig-logo-tagline.jpg" alt="" width="259" height="70" /></a></p>
<p><a href="http://www.brandidentityguru.com/wordpress/wp-content/uploads/aig-tagline.gif"></a></p>
<p>&#8230;Not so much.</p>
<p>Then there&#8217;s this&#8230;</p>
<p><a href="http://www.brandidentityguru.com/wordpress/2008/09/19/branding-tidbits-aig-tagline/"><em>Click here to view the embedded video.</em></a></p>
<p><script src="http://widgets.clearspring.com/o/48ae40ef14fda2f6/48d3dd0d5acb8543/48ae42c3b169f53b/44fbb9b9/widget.js" type="text/javascript"></script></p>

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		<title>Branding Tidbits &#8211; Worst Company In America Awards</title>
		<link>http://www.brandidentityguru.com/wordpress/2008/07/14/branding-tidbits-worst-company-in-america-awards/</link>
		<comments>http://www.brandidentityguru.com/wordpress/2008/07/14/branding-tidbits-worst-company-in-america-awards/#comments</comments>
		<pubDate>Tue, 15 Jul 2008 01:09:28 +0000</pubDate>
		<dc:creator>BIG Kahuna</dc:creator>
				<category><![CDATA[Branding Tidbits]]></category>
		<category><![CDATA[bad branding]]></category>
		<category><![CDATA[brand identity guru]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[consumerist]]></category>
		<category><![CDATA[worst company]]></category>
		<category><![CDATA[worst company in america]]></category>

		<guid isPermaLink="false">http://www.brandidentityguru.com/wordpress/?p=692</guid>
		<description><![CDATA[Found this great post over at the Consumerist: My bets on American Airlines, they suck at everything. Click on the photo to enlarge.]]></description>
			<content:encoded><![CDATA[<p>Found this great post over at the <a href="http://consumerist.com/tag/worst-company-in-america/?i=5015020&amp;t=worst-company-in-america-2008-sweet-16-bracket" target="_blank">Consumerist</a>:</p>
<p>My bets on <a href="http://www.brandidentityguru.com/wordpress/?p=606" target="_blank">American Airlines</a>, they suck at everything.</p>
<p>Click on the photo to enlarge.</p>
<p><a href="http://consumerist.com/tag/worst-company-in-america/?i=5015020&amp;t=worst-company-in-america-2008-sweet-16-bracket" target="_blank"><img class="alignnone size-medium wp-image-693" title="worst20company20bracket" src="http://www.brandidentityguru.com/wordpress/wp-content/uploads/worst20company20bracket-292x300.jpg" alt="" width="292" height="300" /></a></p>

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		<title>Branding Tidbits &#8211; Do The Unexpected</title>
		<link>http://www.brandidentityguru.com/wordpress/2008/07/11/branding-tidbits-do-the-unexpected/</link>
		<comments>http://www.brandidentityguru.com/wordpress/2008/07/11/branding-tidbits-do-the-unexpected/#comments</comments>
		<pubDate>Fri, 11 Jul 2008 15:08:15 +0000</pubDate>
		<dc:creator>BIG Kahuna</dc:creator>
				<category><![CDATA[Branding Tidbits]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[be different]]></category>
		<category><![CDATA[big]]></category>
		<category><![CDATA[big kahuna]]></category>
		<category><![CDATA[brand identity guru]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[difference]]></category>
		<category><![CDATA[differentiate]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[stand out]]></category>

		<guid isPermaLink="false">http://www.brandidentityguru.com/wordpress/?p=728</guid>
		<description><![CDATA[Stand out. Be different. Don&#8217;t Blend In. Practice a little of this in your business the next time you want to be everything to everyone.?]]></description>
			<content:encoded><![CDATA[<p>Stand out. Be different. Don&#8217;t Blend In.</p>
<p><a href="http://www.brandidentityguru.com/wordpress/2008/07/11/branding-tidbits-do-the-unexpected/"><em>Click here to view the embedded video.</em></a></p>
<p>Practice a little of this in your business the next time you want to be everything to everyone.?</p>

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		<title>Branding Tidbits &#8211; Blogging</title>
		<link>http://www.brandidentityguru.com/wordpress/2008/07/01/branding-tidbits-blogging/</link>
		<comments>http://www.brandidentityguru.com/wordpress/2008/07/01/branding-tidbits-blogging/#comments</comments>
		<pubDate>Tue, 01 Jul 2008 11:04:22 +0000</pubDate>
		<dc:creator>BIG Kahuna</dc:creator>
				<category><![CDATA[Branding Tidbits]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogger]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[brand identity guru]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[passion]]></category>

		<guid isPermaLink="false">http://www.brandidentityguru.com/wordpress/?p=691</guid>
		<description><![CDATA[We&#8217;re all stretched for time but if you can&#8217;t find time to?blog about your business at least once a week then I say you lack one thing&#8230;passion. Get passionate about your business or find a new business.]]></description>
			<content:encoded><![CDATA[<p>We&#8217;re all stretched for time but if you can&#8217;t find time to?<a href="http://www.brandidentityguru.com/wordpress" target="_blank">blog</a> about your business at least once a week then I say you lack one thing&#8230;<a href="http://en.wikipedia.org/wiki/Passion" target="_blank">passion</a>. Get passionate about your business or find a new business.</p>

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		<title>Branding Tidbits &#8211; Spirit Airlines</title>
		<link>http://www.brandidentityguru.com/wordpress/2008/06/30/branding-tidbits-spirit-airlines/</link>
		<comments>http://www.brandidentityguru.com/wordpress/2008/06/30/branding-tidbits-spirit-airlines/#comments</comments>
		<pubDate>Mon, 30 Jun 2008 12:58:10 +0000</pubDate>
		<dc:creator>BIG Kahuna</dc:creator>
				<category><![CDATA[Branding Tidbits]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[bad customer service]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand identity guru]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[india]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[poor customer service]]></category>
		<category><![CDATA[spirit airline]]></category>
		<category><![CDATA[spirit airlines]]></category>

		<guid isPermaLink="false">http://www.brandidentityguru.com/wordpress/?p=696</guid>
		<description><![CDATA[Don&#8217;t do business with a company that outsources any customer interactions to India or any other country where English is not?spoken well. I called Spirit Airlines the other day to get a price on a flight (first time ever). I spoke with a man who said his name was &#8220;Dan&#8221; that barely spoke or understood [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Don&#8217;t do business with a company that outsources any customer interactions to India or any other country where English is not?spoken well. </strong></p>
<p>I called <a href="http://www.spiritair.com/" target="_blank">Spirit Airlines</a> the other day to get a price on a flight (first time ever). I spoke with a man who said his name was &#8220;Dan&#8221; that barely spoke or understood English.</p>
<p>1. Don&#8217;t lie about the names of the people you are using for?outsourcing. It insults our intelligence and is offensive. We know his name isn&#8217;t Dan, you&#8217;re not fooling us.</p>
<p>2. We know you&#8217;re trying to save money by outsourcing but have you considered your brand and how your customers feel when having to deal with these people?</p>
<p>3. Americans hate, repeat&#8230;hate dealing with people that don&#8217;t speak English well.</p>
<p>4. I will never call <a href="http://www.spiritair.com/" target="_blank">Spirit Airlines</a> again because I had such a bad experience. You&#8217;re reading this now and so are the thousands that read this blog. In the long run this lack of caring for the customer will catch up to companies that outsource.</p>
<p>If you don&#8217;t care about us why should we care about you?</p>

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		<title>Branding Tidbits &#8211; Product Design</title>
		<link>http://www.brandidentityguru.com/wordpress/2008/06/14/branding-tidbits-product-design/</link>
		<comments>http://www.brandidentityguru.com/wordpress/2008/06/14/branding-tidbits-product-design/#comments</comments>
		<pubDate>Sat, 14 Jun 2008 15:21:24 +0000</pubDate>
		<dc:creator>BIG Kahuna</dc:creator>
				<category><![CDATA[Branding Tidbits]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[bad product design]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand identity guru]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[gummi lighthouse]]></category>
		<category><![CDATA[gummi lighthouses]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[product design]]></category>
		<category><![CDATA[scott white]]></category>

		<guid isPermaLink="false">http://www.brandidentityguru.com/wordpress/?p=697</guid>
		<description><![CDATA[Don&#8217;t buy a product from a company that inadvertently misses a critical element in its design of said product. If they can&#8217;t take the time to make the product look right how good do you think the product will be? Here&#8217;s a great example&#8230;What do these gummi candies look like? If you said &#8220;lighthouse&#8221; you&#8217;re [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Don&#8217;t buy a product from a company that inadvertently misses a critical element in its design of said product.</strong></p>
<p>If they can&#8217;t take the time to make the product look right how good do you think the product will be?</p>
<p>Here&#8217;s a great example&#8230;What do these gummi candies look like?</p>
<p><a href="http://www.brandidentityguru.com/wordpress/wp-content/uploads/penis-candy.jpg"><img class="alignnone size-medium wp-image-698" title="penis-candy" src="http://www.brandidentityguru.com/wordpress/wp-content/uploads/penis-candy-300x225.jpg" alt="" width="300" height="225" /></a></p>
<p>If you said &#8220;lighthouse&#8221; you&#8217;re correct! Anyone want to eat some of these?</p>

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		<title>Branding Tidbits &#8211; Anheuser-Busch</title>
		<link>http://www.brandidentityguru.com/wordpress/2008/06/12/branding-tidbits-anheuser-busch/</link>
		<comments>http://www.brandidentityguru.com/wordpress/2008/06/12/branding-tidbits-anheuser-busch/#comments</comments>
		<pubDate>Thu, 12 Jun 2008 11:50:54 +0000</pubDate>
		<dc:creator>BIG Kahuna</dc:creator>
				<category><![CDATA[Branding Tidbits]]></category>
		<category><![CDATA[american]]></category>
		<category><![CDATA[americans]]></category>
		<category><![CDATA[Anheuser-Busch]]></category>
		<category><![CDATA[beer]]></category>
		<category><![CDATA[belgian]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand identity guru]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[bud]]></category>
		<category><![CDATA[bud ight]]></category>
		<category><![CDATA[budweiser]]></category>
		<category><![CDATA[icon]]></category>
		<category><![CDATA[inbev]]></category>
		<category><![CDATA[michelob]]></category>
		<category><![CDATA[st louis]]></category>
		<category><![CDATA[ST. LOUIS BRAND]]></category>

		<guid isPermaLink="false">http://www.brandidentityguru.com/wordpress/?p=694</guid>
		<description><![CDATA[Can an?American icon?go against its own brand image for the?profit of its stockholders? Here&#8217;s the scoop: Belgian brewer InBev wants to buy Anheuser-Busch. Good ole, American Budweiser, Michelob and Bud Light. InBev has offered a 10% increase in it current stock price&#8230;.but Americans aren&#8217;t thrilled about a foreign company owning Bud. This quote comes from [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Can an?American icon?go against its own </strong><a href="http://www.brandidentityguru.com" target="_blank"><strong>brand image</strong></a><strong> for the?profit of its stockholders?</strong></p>
<p>Here&#8217;s the scoop:</p>
<p>Belgian brewer <a href="http://news.yahoo.com/s/ap/20080612/ap_on_bi_ge/anheuser_busch_inbev" target="_blank">InBev wants to buy</a> Anheuser-Busch. Good ole, American Budweiser, Michelob and Bud Light. InBev has offered a 10% increase in it current stock price&#8230;.but Americans aren&#8217;t thrilled about a foreign company owning Bud.</p>
<p>This quote comes from a new website:</p>
<p><a href="http://www.saveab.com/register.php" target="_blank"><img class="alignnone size-medium wp-image-695" title="saveab_logo" src="http://www.brandidentityguru.com/wordpress/wp-content/uploads/saveab_logo.jpg" alt="" width="205" height="116" /></a></p>
<p>&#8220;Like baseball, apple pie and ice cold beer (wrapped in a red, white and blue label), <strong>Anheuser-Busch is an American original</strong>&#8220;.<strong> </strong><a href="http://www.saveab.com/" target="_blank"><strong>Read more here</strong></a>?or visit <a href="http://www.saveab.com/">http://www.saveab.com/</a>?where you can sign a petition against the sale of Bud (<a href="http://www.saveab.com/register.php">http://www.saveab.com/register.php</a>).</p>
<p>What do you think, can an American icon like Anheuser-Busch be sold to a foreign company?for profit?</p>
<p>Read more here:</p>
<p><a href="http://www.bloomberg.com/apps/news?pid=20601109&amp;sid=amslUCLeKLYo&amp;s=polyhoo">http://www.bloomberg.com/apps/news?pid=20601109&amp;sid=amslUCLeKLYo&amp;s=polyhoo</a></p>

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		<title>Branding Tidbits</title>
		<link>http://www.brandidentityguru.com/wordpress/2008/06/11/branding-tidbits/</link>
		<comments>http://www.brandidentityguru.com/wordpress/2008/06/11/branding-tidbits/#comments</comments>
		<pubDate>Wed, 11 Jun 2008 15:04:21 +0000</pubDate>
		<dc:creator>BIG Kahuna</dc:creator>
				<category><![CDATA[Branding Tidbits]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand identity guru]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[branding advice]]></category>

		<guid isPermaLink="false">http://www.brandidentityguru.com/wordpress/?p=689</guid>
		<description><![CDATA[If a company does not provide their telephone number on their website don&#8217;t buy from them?or use their service.]]></description>
			<content:encoded><![CDATA[<p>If a company does not provide their telephone number on their website don&#8217;t buy from them?or use their service.</p>

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