Oh Sprint - You Are So Lost
Thursday, December 11th, 2008Sprint has the best deal in town for unlimited calling at $99/month. But here’s what they’re giving up for it.
Voice Command, that went bye bye about 6 months ago. Read my post about that here. Now they’re giving up a branding element that you will be shocked to learn.
Sprint has given up their email. That’s right on December 30th 2008 Sprint will no longer have email for their customers. So I can kiss my brandidentityguru@sprintpcs.com email goodbye.
Can you imagine the millions of emails that are sent everyday through Sprint? Each email that is sent with @sprintpcs.com is another brand building element. Some companies like Blackberry use it as a signature:
Sent by Blackberry Wireless
I guess Blackberry sees it differently.
Sprint’s thinking is our price is lower so we’ll win. Yea, we’ll see how that works out for ya. When my Sprint contract is up I’ll be switching to another provider. I’ve been with Sprint for about 10 years.
Gosh, I wish I had a way for my clients to say my name millions of times a day….
@brandidentityguru.com sounds nice!







