The BIG Kahuna

It’s been a while since I wrote on my continuing series of “When Naming Goes Bad” but here ya go, branding at its finest:

Manjunk

From the Manjunk website:

Developed by a man for men, Man Junk is a combination of world-class ingredients and relentless attention to detail. Any product that’s made to clean your neck, back, buttocks or legs isn’t going to provide the specific levels of odor fighting and skin treatment that Man Junk does.

I had no idea my personal Manjunk reeked that bad? All these years of using the same soap to wash my entire body? What was I thinking? I need this product like I need a 5th blade on my razor.

Here’s a better more appropriate name for this product:

MANJOKE

According to actor Matt Damon Sarah Palin is an “absurd” thought. And McCain has a 1/3 chance of dying in office…Oh and let’s not forget that he says “It’s like a really bad Disney movie”.

Nah, nah, nah nah, hey, hey, hey…goodbye (to Matt’s career). He just insulted half of the country and threw Disney under the bus.

I guess this is no surprise as Matt Damon is from Boston and Massachusetts is historically a democrat state. Add to it he’s now from Hollywood and is a liberal.

Here’s my take on it. Matt Damon like the band?Heart should just shut their pie holes and protect their own brand image. Putting yourself out there in a heated election just pisses the other side off. Like me.

Everyone is entitled to their own opinion but when you’re a star the rules change for you. You have to protect your brand first and foremost.

Matt Damon just made 48% of the voting population pretty mad. Instead of trashing Sarah Palin why not do something more constructive like pointing out why Obama/Biden are better.?Trashing someone over your political views?is bad business, especially in the movie business.

What do you think? Should these stars come out and trash the other side?

If you think Matt was a nincompoop for making this video click on the VOTE FOR ME? button below.

It’s my first, I popped my blogging cherry. Andy Sernovitz has banned me from posting on his blog?site Damn! I Wish I’d Thought Of That!. Not only did he ban me but he reported me as a spammer. That’s so uncool. And simply not true. We all know what a spammer is and leaving comments that are different than your opinion is not spamming.

Sorry Andy that in my opinion I find you to be?a charlatan.

?

But now you’re a coward as well.

Many people think Andy is a word of mouth genius…I find him to be more of a?smoke and mirrors, marketing gimmick kind of guy. Of course that’s just my humble opinion.

Apparently he didn’t like my opinions of him:

Andy Sernovitz Wants You To Let Him Steal Your Logo?

Marketing Gimmicks Vs Branding Strategy

Can You Build A Brand Around Gimmicks?

High Point University - Hot Tubs and Ice Cream

Andy Sernovitz Branding and Word of Mouth Marketing

Hence I’m banned from learning about how a handwritten smile on a receipt is great word of mouth or like his post today where putting out cookies and candy at a Fantastic Sam’s “makes the difference”.

My day is ruined, I’m banned by Andy Sernovitz.

**Show us some clicky-love,?mouse up and VOTE FOR?ME?in the big green box on the upper right! Help us win -?you can vote once a day**

Okay, okay, stop making fun of word of mouth guru Andy Sernovitz but it’s hard when he writes things like this:

If I can’t save the logo off your web page, I’m not going to include it in a blog post.?

Lesson:? If you want people to spread word of mouth about you — make it easy.

Yea, and while you’re at it give them that secret recipe to Coke. How about that special sauce McDonald’s? Hell bastardize our logo anyway you like after all Andy Sernovitz says we should. Hey here’s a good idea, take the Nike logo and pair it with the Reebok logo and put boxing gloves on them, that sounds like fun.

Two little words Andy: Copyright Infringement or let’s really get crazy: Trademark Infringement, you choose.

But since he recommends it, here goes…

Andy Sernovitz says copying?logos is a good practice for word of mouth, sign up below and he’ll teach you how to get your logo copied?so others can use it on their blog anyway they want.

How’s that for spreading some word of mouth?

Is this guy a for real marketing person? Seriously?

Help me out my branding?blog readers…do you ever recommend making your logo or a clients logo open to being used anyway people want?