Comments for The BIG Kahuna

Comment on Living The Brand by BIG Kahuna

BIG Kahuna — Wed, 08 Sep 2010 01:12:09 +0000

It’s fixed

Comment on Living The Brand by Pam Costa

Pam Costa — Sun, 05 Sep 2010 16:32:49 +0000

Great job guys! I was riveted to the video and I don’t live in Mass. anymore, nor am I likely to need a mover! I love that you were showing your operation in the background – spoke volumes without words. Catchy truck design. Thank you for the information and wishing you much success with the moving business. Love your clean and colorful designs Scott.

(PS – I immediately went to humboldt.com but it appears to be down – might want to get that fixed so we can refer folks to it )

Comment on Kids Exchange – When Logos Go Bad by Olivia

Olivia — Sat, 04 Sep 2010 16:39:27 +0000

LOL…I really thought that someone had really done it this time….when I thought I have seen it all….disgusting…lol but then again when you really take a look..it really says Kids Exchange….lmfao

Comment on Living The Brand by BIG Kahuna

BIG Kahuna — Sat, 04 Sep 2010 00:40:10 +0000

Hopefully an increased marketing budget

Comment on Living The Brand by Dan Komm

Dan Komm — Thu, 02 Sep 2010 12:30:07 +0000

We owe a lot of our success to you Scott. You guys took our thought of rebranding and developed into what we have today. Not only that, but this video is off our blog, which BIG created for us. Since we started working together a few years back you have always pushed us to take it a set further and it has benefited the company greatly, especially in terms of internet strategy. And as you know, we are reaping the benefits of our hard work as our brand is gaining traction and sales are increasing, even in this down economy. I can’t wait to see where BIG and Humboldt go together in the future.

Comment on The Power Of Branding by Sayo Martin

Sayo Martin — Thu, 19 Aug 2010 05:46:49 +0000

This is one of the funniest and simplest online videos that I’ve seen in a long time!

Comment on Seattle’s Best Sells Out? by Nick

Nick — Wed, 04 Aug 2010 02:32:03 +0000

Terrible decision. You made me laugh. As you said, though…it does make them look cheap!

Comment on Branding Tidbits – Spirit Airlines by Wilbur

Wilbur — Mon, 02 Aug 2010 05:44:16 +0000

I was just wondering what ever happened to the guy who came up with New Coke. Come to find out he now works for Spirit Airlines and came up with a plan to make passengers pay for not only their checked bags but for their carry-on bags as well. $30 for each carry-on bag! This plan is so that they can advertise low rates that NO ONE will ever actually pay. Poor marketing decision. Makes the service-with-a-snarl we used to get in the final days of TWA look pretty damn good. Next they will be dropping the seat, life vest and oxygen masks from the basic fare. Soon you will have to bring 5 gallons of fuel with you.

A big buch of morons.

Comment on Seattle’s Best Sells Out? by Daniel Gomez

Daniel Gomez — Tue, 27 Jul 2010 15:59:54 +0000

Lamentably, ill-considered work.
The brand designers have completely annihilated the well-known and respected brand’s equity in going mainstream. Mass market need not equal ugly or cheap. You can be value without being tacky, obvious or lazy.
Time and again, branders forget that art and design can be used not only to communicate but, to inspire and motivate. While burger King may not be an up market brand, it’s customers too deserve a little beauty. Think how much tastier a half pound slab of beef with coffee would taste if both were beautifully packaged. Good design need not be bourgeois. Think Coca Cola and the billions they spend on fabulous advertising campaigns during the winter holidays… There is no more mass market brand that has used design to create a wonderful fantasy alternate reality despite the millions of cavities it causes.

Comment on The Power Of Branding by Anonymous

Anonymous — Fri, 23 Jul 2010 20:18:03 +0000

“how does one explain the sales, loyalty, dedication and overall brand committment to Apple”

Brand equity. Apple has built a following that’s almost reached cult status. They’re one of the strongest brands today and have a very loyal following.

That video was pretty good

Comment on The Power Of Branding by Anonymous

Anonymous — Fri, 23 Jul 2010 10:42:21 +0000

I think branding is very important. thanks for sharing!

Comment on The Bachelor and Bachelorette Brands Can’t Be More Racist by Lisa

Lisa — Wed, 21 Jul 2010 22:49:48 +0000

Yes if the network put people from other ethnic backgrounds on the show it would make it more interesting and give the bachelors a chance to met someone they usually would not met or approach they may be surprise what blossoms.

Aa, you’re right, it would be interesting and realistic. I mean ABC ought to cast more people of different races and ethnicities on both The Bachelor and The Bachelorette or it’s going go off air. Look at it this way, the majority of relationships on both shows have failed miserably. Why? From what one notices is lack of diversity among lead people and contestants. The lead people are mostly choosing final contestants of the same race and it always goes bad. Example: Jake and Vienna? If ABC diversified both shows more, then relationships between lead people and final contestants wouldn’t go bad. Sometimes the winner may be of another race or the same race.

But then, there could be controversy slipping in, especially if contestants are South Asian or Middle Eastern with Hindu, Sikh, or Muslim religious backgrounds. Say there’s an Indian or Arab female contestant on The Bachelor. All of a sudden the lead bachelor learns the the girl he is dating is being arranged by her parents for a relationship with another guy of the same background. The next thing you know the parents are making racist phone calls, saying that the lead bachelor is not good for their daughter and that she should date her own race instead. How does “The Bachelor” feel? Dejected, sad, heartbroken, betrayed, like he’s not good enough for her (even though he likes her and she likes him too), etc. It could be the same with South Asian or Middle Eastern male contestants if they were on The Bachelorette sometimes but then guys of those races/ethnicities can choose whomever they like but not girls. Of course, you know there could be cultural issues among lead people and contestants and it shouldn’t be a huge factor.

I mean, America is a melting pot here and interracial dating doesn’t make anyone that bad. The problem is we’re a pretty divided society. In some places, interracial dating is fine, in some places it isn’t and it seems like the brands or sponsors of The Bachelor and The Bachelorette are targeting people in small communities (which are mostly White) too because people and small communities don’t tolerate interracial dating as much as they do in diversified larger communities. But then half the population is complaining about lack of diversity on the show and half of it isn’t. It’s crazy.

Comment on The Top 28 Songs To Smoke Weed To? by brynjar

brynjar — Mon, 19 Jul 2010 10:11:17 +0000

UB40 – RED RED WINE<3

Comment on Aquafina Branding Now That We Know The Truth by MSCHUADRY76

MSCHUADRY76 — Tue, 13 Jul 2010 11:51:29 +0000

HI
I WOULD LIKE TO KNOW DETAIL WITH IMAGES FOR THE
BRANDING VEHICILES AQUAFINA AND PEPSI ALL OVER THE WORLD.
THANKS

Comment on Fun With Social Media by ajeet

ajeet — Mon, 05 Jul 2010 11:02:26 +0000

the new generation of unsimplified blogging. having and being in this world wide web makes fun especially now a days having media in our hand for us blogger to fulfill what the people interest. two thumbs ups for this scott white! that parrot club was used word press? very entertaining and attracting. hope learned it also.

Comment on President Patrick Doyle Of Domino’s Pizza Says Their Pizza Stunk by janice chandler

janice chandler — Thu, 01 Jul 2010 02:23:55 +0000

i dont know which thing this will fall under but i write this on behalf of my neighbor who has been treated like a bum by this company several weeks ago he got a pizza for the local dominos pissa ate half a slice and had to quit the man is already disabled and after eating the pizza he had to go to the hospital va, and local hospital here in conway,s.c.both places said food poison i smelled the pizza and almost got sick from the smell it was rotten the people in the local pizza place has been very,very, rude to him now there is and it was one of these new best pizzas you have now i am going to write the editor of our local paper and tell them how for 3 weeks this friend has had it coming out both ends due to this great pizza i have seen how sick he has been he is a war vet,disabled, and has a 6 month old baby and i think it is bad a company realy doesent care what happens to the people who buy the product in good faith i will do all i can to let it be known how he has suffered being sick on this great new pizza

thank you very much
janice chandler

Comment on Re/Max Where Does The Brand Start And Stop? by Laura Myob

Laura Myob — Tue, 15 Jun 2010 06:19:08 +0000

Although a small part of you does feel a tiny bit of pity for them, being as the ongoing investigation does pretty much impede them from having any capability for damage control.

It stings everyone under the banner, then, is what I mean.

Keep writing, cheers!

Comment on Two Unhonorable Marines And A Truck? by Laura Myob

Laura Myob — Tue, 15 Jun 2010 06:16:59 +0000

That’s shameful. Almost laughable really, because of how shameful it is.

Please keep writing and go get an attorney to send them a mercenary message I hope this gets sorted for you!

Comment on Having To Say You Work For A Bimbo by Amer1749

Amer1749 — Mon, 14 Jun 2010 16:54:08 +0000

A billboard I drive past now and then says it’s pronounced BEEM-boh.

Comment on Two Unhonorable Marines And A Truck? by former employee

former employee — Fri, 11 Jun 2010 16:04:20 +0000

I am disgusted with Nick baucom. I was a high ranking employee with nick and to know that everything he presented to me were lies, enrages me. I quit a while ago because of his dishonest actions, and planning. Thereafter, nick almost immediately fired all his top employees. nick did so to prevent exposure to his ways. I was the reason that company increased it’s profit margin and had loyal employees. he has no command and control, is weak natured, and not a Marine at all . I banish you nick baucom from the Marine Corps Brotherhood!