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	<title>Comments for The BIG Kahuna</title>
	<atom:link href="http://www.brandidentityguru.com/wordpress/comments/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.brandidentityguru.com/wordpress</link>
	<description>Branding Opinions From Our Fearless Leader - Scott White</description>
	<lastBuildDate>Tue, 03 Jan 2012 05:40:07 +0000</lastBuildDate>
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		<title>Comment on The Bachelor and Bachelorette Brands Can&#8217;t Be More Racist by Bovain</title>
		<link>http://www.brandidentityguru.com/wordpress/2010/01/04/the-bachelor-and-bachelorette-brands-cant-be-more-racist/comment-page-1/#comment-5437</link>
		<dc:creator>Bovain</dc:creator>
		<pubDate>Tue, 03 Jan 2012 05:40:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.brandidentityguru.com/wordpress/?p=1443#comment-5437</guid>
		<description>Hello. Tessa Horst. Part Asian and winner on The Bachelor: Officer and a Gentleman</description>
		<content:encoded><![CDATA[<p>Hello. Tessa Horst. Part Asian and winner on The Bachelor: Officer and a Gentleman</p>
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		<title>Comment on You Drink Homo&#8230; by Rachel</title>
		<link>http://www.brandidentityguru.com/wordpress/2011/01/22/you-drink-homo/comment-page-1/#comment-5433</link>
		<dc:creator>Rachel</dc:creator>
		<pubDate>Sat, 31 Dec 2011 04:34:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.brandidentityguru.com/wordpress/?p=1556#comment-5433</guid>
		<description>Haha! I love it.</description>
		<content:encoded><![CDATA[<p>Haha! I love it.</p>
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		<title>Comment on Emailing Dan Hesse At Sprint by Judy Heyer</title>
		<link>http://www.brandidentityguru.com/wordpress/2008/06/17/emailing-dan-hesse-at-sprint/comment-page-1/#comment-5430</link>
		<dc:creator>Judy Heyer</dc:creator>
		<pubDate>Sun, 25 Dec 2011 21:44:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.brandidentityguru.com/wordpress/?p=688#comment-5430</guid>
		<description>Dear Mr. Hesse or whoever will be reading this:
After reading all of these negative replies, I&#039;m not sure it is worth my time replying but there must be a sense  of decency somewhere in all of this.
I have been a sprint customer for 10 plus years and until about a year ago I didn&#039;t have any complaints but I do now.  I have contributed a large sum of money into your company which has benefited you quite handsomely.  I don&#039;t mind supporting you as long as you repay the service.  
Within this year I have had 2 phones bite the dust and it was a phone that is suppose to be bullet proof.  Ha.  Not so.  The first phone had its screen go defunct.  I brought it in to my sprint dealer and was told that because I didn&#039;t have insurance the phone would have to be replaced at my cost.  Approx. $250.00 + tax and that was on my 2 year, signed contract.  No cost break???????  Wow!  what a deal.  I considered changing providers but then I would have to pay an astronomical penalty fee..PENALTY!!!  Well, I stayed with sprint reluctantly.  Now less than a year later, the flip top to my flip top, bullet proof phone, broke off.  Un-prepaired to deal with another incident, I used an old phone and changed the sim card.  After a month or so I decided to look into my options for another phone.  I went to the nearest dealer and here is what I was told.  I could buy a replacement phone for $35.  Wow!  I was ecstatic but it would replace the current phone I was using as that became the phone on my account because I changed the sim card into that phone.  I wanted to replace the phone I had originally purchased.  I was given this big rigamaroll about having to go get the other phone and it would be changed on my account after a few days and then I could purchase a replacement phone.  I live an hour away.  What a hassle and then couldn&#039;t find the damaged phone and was told &quot;we&#039;re sorry but we won&#039;t be able to give you a replacement phone without the damaged phone in hand.  That&#039;s our policy&quot;,  I work for a multi-million dollar company and manage a program with policies and there are times when CUSTOMER SERVICE TRUMPS POLICIES!!!!!!
I ended up purchasing a new phone for $317.00 and a contract still in force for more than a year.  What a deal.  The next day I called customer service and told my story and was passed on to 3 higher up service people and each mimicked the other.  &quot;Sorry but we cannot help you without the damaged phone.  That&#039;s our POLICY&quot;.  Sure you can!!!!  Anything can be done for CUSTOMER SERVICE!!!!.  I explained each time that with my first damaged phone almost a year ago I was not told about nor given the opportunity to purchase a replacement phone for $35.  Again, another full priced purchase.  How about righting a real big WRONG!!!!  I only stay with sprint because they are the only dealer with DC which is helpful with co-workers but slowly my co-workers are leaving sprint and going to a more customer friendly provider.  When my contract is up I will be doing the same if this problem is not corrected.  All I want is a reasonable replacement phone.  What do you say ??????  I hope you care enough to fix this problem.
Most Sincerely.</description>
		<content:encoded><![CDATA[<p>Dear Mr. Hesse or whoever will be reading this:<br />
After reading all of these negative replies, I&#8217;m not sure it is worth my time replying but there must be a sense  of decency somewhere in all of this.<br />
I have been a sprint customer for 10 plus years and until about a year ago I didn&#8217;t have any complaints but I do now.  I have contributed a large sum of money into your company which has benefited you quite handsomely.  I don&#8217;t mind supporting you as long as you repay the service.<br />
Within this year I have had 2 phones bite the dust and it was a phone that is suppose to be bullet proof.  Ha.  Not so.  The first phone had its screen go defunct.  I brought it in to my sprint dealer and was told that because I didn&#8217;t have insurance the phone would have to be replaced at my cost.  Approx. $250.00 + tax and that was on my 2 year, signed contract.  No cost break???????  Wow!  what a deal.  I considered changing providers but then I would have to pay an astronomical penalty fee..PENALTY!!!  Well, I stayed with sprint reluctantly.  Now less than a year later, the flip top to my flip top, bullet proof phone, broke off.  Un-prepaired to deal with another incident, I used an old phone and changed the sim card.  After a month or so I decided to look into my options for another phone.  I went to the nearest dealer and here is what I was told.  I could buy a replacement phone for $35.  Wow!  I was ecstatic but it would replace the current phone I was using as that became the phone on my account because I changed the sim card into that phone.  I wanted to replace the phone I had originally purchased.  I was given this big rigamaroll about having to go get the other phone and it would be changed on my account after a few days and then I could purchase a replacement phone.  I live an hour away.  What a hassle and then couldn&#8217;t find the damaged phone and was told &#8220;we&#8217;re sorry but we won&#8217;t be able to give you a replacement phone without the damaged phone in hand.  That&#8217;s our policy&#8221;,  I work for a multi-million dollar company and manage a program with policies and there are times when CUSTOMER SERVICE TRUMPS POLICIES!!!!!!<br />
I ended up purchasing a new phone for $317.00 and a contract still in force for more than a year.  What a deal.  The next day I called customer service and told my story and was passed on to 3 higher up service people and each mimicked the other.  &#8220;Sorry but we cannot help you without the damaged phone.  That&#8217;s our POLICY&#8221;.  Sure you can!!!!  Anything can be done for CUSTOMER SERVICE!!!!.  I explained each time that with my first damaged phone almost a year ago I was not told about nor given the opportunity to purchase a replacement phone for $35.  Again, another full priced purchase.  How about righting a real big WRONG!!!!  I only stay with sprint because they are the only dealer with DC which is helpful with co-workers but slowly my co-workers are leaving sprint and going to a more customer friendly provider.  When my contract is up I will be doing the same if this problem is not corrected.  All I want is a reasonable replacement phone.  What do you say ??????  I hope you care enough to fix this problem.<br />
Most Sincerely.</p>
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		<title>Comment on Two Unhonorable Marines And A Truck? by Needsamove</title>
		<link>http://www.brandidentityguru.com/wordpress/2010/01/27/two-unhonorable-marines-in-a-truck/comment-page-1/#comment-5398</link>
		<dc:creator>Needsamove</dc:creator>
		<pubDate>Sun, 20 Nov 2011 03:26:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.brandidentityguru.com/wordpress/?p=1453#comment-5398</guid>
		<description>Wow - I was about to contact them.  I was searching to see what I could find about them (i.e. reviews) and then I saw your article.  I won&#039;t be contacting them now....</description>
		<content:encoded><![CDATA[<p>Wow &#8211; I was about to contact them.  I was searching to see what I could find about them (i.e. reviews) and then I saw your article.  I won&#8217;t be contacting them now&#8230;.</p>
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		<title>Comment on 3 Reasons Why Spec Work Sucks and Stinks by Gaptek</title>
		<link>http://www.brandidentityguru.com/wordpress/2007/09/05/3-reasons-why-spec-work-sucks-and-stinks/comment-page-1/#comment-5380</link>
		<dc:creator>Gaptek</dc:creator>
		<pubDate>Tue, 01 Nov 2011 12:03:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.brandidentityguru.com/wordpress/?p=168#comment-5380</guid>
		<description>{Many prospects will ask freelancers to do a sample work for free just to gauge their skills and I want to ask if anyone has done something like it?  I just think it is unfair that you won&#039;t get paid for a work done, whether it&#039;s spec or a trial job.  Will you say yes or no?  What&#039;s your take on this subject?</description>
		<content:encoded><![CDATA[<p>{Many prospects will ask freelancers to do a sample work for free just to gauge their skills and I want to ask if anyone has done something like it?  I just think it is unfair that you won&#8217;t get paid for a work done, whether it&#8217;s spec or a trial job.  Will you say yes or no?  What&#8217;s your take on this subject?</p>
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		<title>Comment on TOMS Shoes &#8211; Word Of Mouth Or Smart Marketing Gimmick? by Anonymous</title>
		<link>http://www.brandidentityguru.com/wordpress/2008/08/12/toms-shoes-word-of-mouth-or-smart-marketing-gimmick/comment-page-1/#comment-5378</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Fri, 21 Oct 2011 08:57:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.brandidentityguru.com/wordpress/?p=795#comment-5378</guid>
		<description>What&#039;s the name of the style and color of that shoes plz ?</description>
		<content:encoded><![CDATA[<p>What&#8217;s the name of the style and color of that shoes plz ?</p>
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		<title>Comment on Emailing Dan Hesse At Sprint by Gina Kilgore</title>
		<link>http://www.brandidentityguru.com/wordpress/2008/06/17/emailing-dan-hesse-at-sprint/comment-page-1/#comment-5371</link>
		<dc:creator>Gina Kilgore</dc:creator>
		<pubDate>Wed, 12 Oct 2011 10:47:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.brandidentityguru.com/wordpress/?p=688#comment-5371</guid>
		<description>I have gone round and round with the Sprint reps.  My husband and I have literally spent HOURS on the phone with your reps for a phone that I have to  go outside to talk on.  I have taken it in to a service center  not in my city, only to be told to take it back.  I am  on a program and my bill increases every month and cannot get a reason for the increases.
PLEASE HELP WITH THIS BURDEN OF A PHONE!!!</description>
		<content:encoded><![CDATA[<p>I have gone round and round with the Sprint reps.  My husband and I have literally spent HOURS on the phone with your reps for a phone that I have to  go outside to talk on.  I have taken it in to a service center  not in my city, only to be told to take it back.  I am  on a program and my bill increases every month and cannot get a reason for the increases.<br />
PLEASE HELP WITH THIS BURDEN OF A PHONE!!!</p>
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		<title>Comment on Burger King Targets Sluts Across America by rileykirk</title>
		<link>http://www.brandidentityguru.com/wordpress/2009/06/25/burger-king-targets-sluts-across-america/comment-page-1/#comment-5366</link>
		<dc:creator>rileykirk</dc:creator>
		<pubDate>Sun, 02 Oct 2011 08:05:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.brandidentityguru.com/wordpress/?p=1264#comment-5366</guid>
		<description>I&#039;m just guessing that the use of a blonde, blue-eyed white model was to appeal to the HUGE white, blue-eyed demographic in Singapore...</description>
		<content:encoded><![CDATA[<p>I&#8217;m just guessing that the use of a blonde, blue-eyed white model was to appeal to the HUGE white, blue-eyed demographic in Singapore&#8230;</p>
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		<title>Comment on WB Mason Sells On Price &#8211; Where&#8217;s The Value? What&#8217;s Your Value Proposition? by The Truth</title>
		<link>http://www.brandidentityguru.com/wordpress/2007/09/19/wb-mason-sells-on-price-%e2%80%93-where%e2%80%99s-the-value-what%e2%80%99s-your-value-proposition/comment-page-1/#comment-5365</link>
		<dc:creator>The Truth</dc:creator>
		<pubDate>Thu, 29 Sep 2011 17:40:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.brandidentityguru.com/wordpress/?p=223#comment-5365</guid>
		<description>What a thread we have here. Almost 4 years of postings. I think everyone has valid arguments here. I&#039;ve been an employee for WB Mason for 5 years now so let me update the Little Kahuna. If he was an investor he would probably be broke. Staples growth down and WB Mason has quadruabled in the past 4 years. Yes back in 2007 Staples has the &quot;Easy Button&quot; which was quite an accomplishment. But what was easy? You went onto the world wide web, pointed to a product, added it to your cart, and placed your order. No shit that was easy. I think we all know how easy the internet is. WB Mason may not have had the best looking website back them but the products and simplicity was there. Staples overwhelms thier customers with &quot;suggestions&quot; and &quot;you may also like this&quot; that it takes away from what the customer is there to do. They simply want to go on, order the products they need to for thier company and move on. Staples website is so good because they don&#039;t believe in personal service and only want people to shop online and who cares about giving a customer a sales rep. Its &quot;EASY&quot; but is that really what customers want? Customers want ease of ordering, low prices, personalized service, and fast free delivery ( Staples requires $50 minimum. Thats a fact and its not free if you just ask).  Yes, we enter the market as the low price alternative. Do prices go up? Absolutely. Its the nature of the beast. Are people that neive to think Staples doesnt raise thier prices. They have no choice. Thier largest customer is the Shareholders and the shareholder loves price increases. WB Mason may raise prices but its not without negotiation and each customer is handled differently. &quot;Who but WB Mason&quot; speaks for itself. Its say why wouldnt you use WB Mason. If you need office supplies &quot;Who But&quot; is great branding. The whole detective theme is simply that. If you are not using WB Mason you are committing a crime. Its silly, corny, but people talk about it. Thats the point. Branding is a way of getting people to recognize your product good or bad. lets talk numbers. Since 2007 WB Mason has seen double digit growth every year even through a recession. Staples? Single digit growth if not flat. WB Mason went from a $500M dealership in 2007 to a $1B dealership in 2011. They have signs in Fenway Park, Yankee Stadium, Philadephia Phillies, Washington Nationals, and Baltimore Oriols. They are the largest privately held office suppply company in the US. 

My message to ex employees except for the story about the 20 yr vet (bullshit, i agree). If you suck at your job WB Masons isnt going to keep you around. Drivers: if you can&#039;t deliver you should be fired. Sales Reps: Its simple, its a #s game, if you can&#039;t sell take a hike. If you can&#039;t be motivated with the possibility of makings $100&#039;s of thousands in your 20&#039;s then go work somewhere else. 

All private companies have thier bullshit and politics. Anyone that knows anything about business knows unfortunate and sometimes unfair bullshit goes on at private companies. Its the nature of the beast. At the end of the day its still family owned, they pay thier reps unbelievable amounts of money, and everyone has a good time working there. 

Kahuna.....you still around? I would love to see where you stand on WB Mason in its current state. I&#039;m sure you havent spent the last year following them but has thier brand improved since 2007? If you&#039;re around love to have an update on your opinion. Great Thread.</description>
		<content:encoded><![CDATA[<p>What a thread we have here. Almost 4 years of postings. I think everyone has valid arguments here. I&#8217;ve been an employee for WB Mason for 5 years now so let me update the Little Kahuna. If he was an investor he would probably be broke. Staples growth down and WB Mason has quadruabled in the past 4 years. Yes back in 2007 Staples has the &#8220;Easy Button&#8221; which was quite an accomplishment. But what was easy? You went onto the world wide web, pointed to a product, added it to your cart, and placed your order. No shit that was easy. I think we all know how easy the internet is. WB Mason may not have had the best looking website back them but the products and simplicity was there. Staples overwhelms thier customers with &#8220;suggestions&#8221; and &#8220;you may also like this&#8221; that it takes away from what the customer is there to do. They simply want to go on, order the products they need to for thier company and move on. Staples website is so good because they don&#8217;t believe in personal service and only want people to shop online and who cares about giving a customer a sales rep. Its &#8220;EASY&#8221; but is that really what customers want? Customers want ease of ordering, low prices, personalized service, and fast free delivery ( Staples requires $50 minimum. Thats a fact and its not free if you just ask).  Yes, we enter the market as the low price alternative. Do prices go up? Absolutely. Its the nature of the beast. Are people that neive to think Staples doesnt raise thier prices. They have no choice. Thier largest customer is the Shareholders and the shareholder loves price increases. WB Mason may raise prices but its not without negotiation and each customer is handled differently. &#8220;Who but WB Mason&#8221; speaks for itself. Its say why wouldnt you use WB Mason. If you need office supplies &#8220;Who But&#8221; is great branding. The whole detective theme is simply that. If you are not using WB Mason you are committing a crime. Its silly, corny, but people talk about it. Thats the point. Branding is a way of getting people to recognize your product good or bad. lets talk numbers. Since 2007 WB Mason has seen double digit growth every year even through a recession. Staples? Single digit growth if not flat. WB Mason went from a $500M dealership in 2007 to a $1B dealership in 2011. They have signs in Fenway Park, Yankee Stadium, Philadephia Phillies, Washington Nationals, and Baltimore Oriols. They are the largest privately held office suppply company in the US. </p>
<p>My message to ex employees except for the story about the 20 yr vet (bullshit, i agree). If you suck at your job WB Masons isnt going to keep you around. Drivers: if you can&#8217;t deliver you should be fired. Sales Reps: Its simple, its a #s game, if you can&#8217;t sell take a hike. If you can&#8217;t be motivated with the possibility of makings $100&#8242;s of thousands in your 20&#8242;s then go work somewhere else. </p>
<p>All private companies have thier bullshit and politics. Anyone that knows anything about business knows unfortunate and sometimes unfair bullshit goes on at private companies. Its the nature of the beast. At the end of the day its still family owned, they pay thier reps unbelievable amounts of money, and everyone has a good time working there. </p>
<p>Kahuna&#8230;..you still around? I would love to see where you stand on WB Mason in its current state. I&#8217;m sure you havent spent the last year following them but has thier brand improved since 2007? If you&#8217;re around love to have an update on your opinion. Great Thread.</p>
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		<title>Comment on Nelson Chan &#8211; Magellan GPS Navigation &#8211; Not A CEO Concerned With Branding- Branding Blunders by CHris</title>
		<link>http://www.brandidentityguru.com/wordpress/2007/09/16/nelson-chan-magellan-gps-navigation-worst-ceo-branding-idiot/comment-page-1/#comment-5363</link>
		<dc:creator>CHris</dc:creator>
		<pubDate>Wed, 28 Sep 2011 23:25:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.brandidentityguru.com/wordpress/?p=207#comment-5363</guid>
		<description>Magellan are terrible. I have a cross over that the australian distributer are refusing to support. Calling the US and they say they won&#039;t repair these units. SO after spending over $800 on a unit that failed misserably and Magellan refuse to support it, they suggest I spend some more money with them to buy another unit as part of their customer loyalty program. Are they for real........
DONT BUY MAGELLAN. They are shonky units that have minimal support. Go GARMIN instead.

Chris</description>
		<content:encoded><![CDATA[<p>Magellan are terrible. I have a cross over that the australian distributer are refusing to support. Calling the US and they say they won&#8217;t repair these units. SO after spending over $800 on a unit that failed misserably and Magellan refuse to support it, they suggest I spend some more money with them to buy another unit as part of their customer loyalty program. Are they for real&#8230;&#8230;..<br />
DONT BUY MAGELLAN. They are shonky units that have minimal support. Go GARMIN instead.</p>
<p>Chris</p>
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		<title>Comment on WB Mason Sells On Price &#8211; Where&#8217;s The Value? What&#8217;s Your Value Proposition? by Laura</title>
		<link>http://www.brandidentityguru.com/wordpress/2007/09/19/wb-mason-sells-on-price-%e2%80%93-where%e2%80%99s-the-value-what%e2%80%99s-your-value-proposition/comment-page-1/#comment-5362</link>
		<dc:creator>Laura</dc:creator>
		<pubDate>Wed, 28 Sep 2011 16:28:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.brandidentityguru.com/wordpress/?p=223#comment-5362</guid>
		<description>In response, I just want to add a complaint about WB Mason...they are actually OWNED by Staples!!  Believe it, look it up, whatever, my Staples account manager told me, and had me verify it.  It&#039;s always more expensive to deal with a subsidiary, and their discounts are much lower than Staples, doesn&#039;t compare.</description>
		<content:encoded><![CDATA[<p>In response, I just want to add a complaint about WB Mason&#8230;they are actually OWNED by Staples!!  Believe it, look it up, whatever, my Staples account manager told me, and had me verify it.  It&#8217;s always more expensive to deal with a subsidiary, and their discounts are much lower than Staples, doesn&#8217;t compare.</p>
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		<title>Comment on You Drink Homo&#8230; by Jess English</title>
		<link>http://www.brandidentityguru.com/wordpress/2011/01/22/you-drink-homo/comment-page-1/#comment-5360</link>
		<dc:creator>Jess English</dc:creator>
		<pubDate>Mon, 26 Sep 2011 13:52:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.brandidentityguru.com/wordpress/?p=1556#comment-5360</guid>
		<description>It does not get any better than that!! Wow - great find! 

Brand On!  http://sn.im/urzjs</description>
		<content:encoded><![CDATA[<p>It does not get any better than that!! Wow &#8211; great find! </p>
<p>Brand On!  <a href="http://sn.im/urzjs" rel="nofollow">http://sn.im/urzjs</a></p>
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		<title>Comment on Emailing Dan Hesse At Sprint by Brad Hanlon</title>
		<link>http://www.brandidentityguru.com/wordpress/2008/06/17/emailing-dan-hesse-at-sprint/comment-page-1/#comment-5351</link>
		<dc:creator>Brad Hanlon</dc:creator>
		<pubDate>Sat, 17 Sep 2011 18:02:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.brandidentityguru.com/wordpress/?p=688#comment-5351</guid>
		<description>Mark Davis is apparently deranged btw, I am not affiliated with that psycho in any way. The wake up comment was just a coincidence.</description>
		<content:encoded><![CDATA[<p>Mark Davis is apparently deranged btw, I am not affiliated with that psycho in any way. The wake up comment was just a coincidence.</p>
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		<title>Comment on Emailing Dan Hesse At Sprint by Brad Hanlon</title>
		<link>http://www.brandidentityguru.com/wordpress/2008/06/17/emailing-dan-hesse-at-sprint/comment-page-1/#comment-5350</link>
		<dc:creator>Brad Hanlon</dc:creator>
		<pubDate>Sat, 17 Sep 2011 17:58:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.brandidentityguru.com/wordpress/?p=688#comment-5350</guid>
		<description>You people do understand that this is not Dan Hesse who wrote the blog post don&#039;t you? The writer is talking about his experience emailing Dan Hesse from sprint. You people are writing letters to the wrong guy. Am I the only one that sees this happening? Let&#039;s all take a minute to actually think about what we&#039;re reading before we write our own &quot;Dear Dan&quot; letters in the comments here. Damn some people are stupid. P.S. this original post was written in 2008 and you people are still on here in 2011 writing your letters to the CEO. Come on dummies. Wake up.</description>
		<content:encoded><![CDATA[<p>You people do understand that this is not Dan Hesse who wrote the blog post don&#8217;t you? The writer is talking about his experience emailing Dan Hesse from sprint. You people are writing letters to the wrong guy. Am I the only one that sees this happening? Let&#8217;s all take a minute to actually think about what we&#8217;re reading before we write our own &#8220;Dear Dan&#8221; letters in the comments here. Damn some people are stupid. P.S. this original post was written in 2008 and you people are still on here in 2011 writing your letters to the CEO. Come on dummies. Wake up.</p>
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		<title>Comment on Bimbo &#8211; When Product Naming Goes Bad by Yash</title>
		<link>http://www.brandidentityguru.com/wordpress/2008/03/03/when-product-naming-goes-bad/comment-page-1/#comment-5347</link>
		<dc:creator>Yash</dc:creator>
		<pubDate>Tue, 13 Sep 2011 20:43:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.brandidentityguru.com/wordpress/?p=557#comment-5347</guid>
		<description>these cookies have nothing in common with the Bimbo Bakeries. Bimbo cookies are made in PR, by Holsum. www.holsumpr.com</description>
		<content:encoded><![CDATA[<p>these cookies have nothing in common with the Bimbo Bakeries. Bimbo cookies are made in PR, by Holsum. <a href="http://www.holsumpr.com" rel="nofollow">http://www.holsumpr.com</a></p>
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		<title>Comment on Bimbo &#8211; When Product Naming Goes Bad by Yash</title>
		<link>http://www.brandidentityguru.com/wordpress/2008/03/03/when-product-naming-goes-bad/comment-page-1/#comment-5346</link>
		<dc:creator>Yash</dc:creator>
		<pubDate>Tue, 13 Sep 2011 20:40:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.brandidentityguru.com/wordpress/?p=557#comment-5346</guid>
		<description>Bimbo is just the name of the bear character, it has nothing to do with the US meaning of the word &quot;bimbo&quot;. Neither with the mexican brand.</description>
		<content:encoded><![CDATA[<p>Bimbo is just the name of the bear character, it has nothing to do with the US meaning of the word &#8220;bimbo&#8221;. Neither with the mexican brand.</p>
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		<title>Comment on TOMS Shoes &#8211; Word Of Mouth Or Smart Marketing Gimmick? by Organic Baby - Yes!</title>
		<link>http://www.brandidentityguru.com/wordpress/2008/08/12/toms-shoes-word-of-mouth-or-smart-marketing-gimmick/comment-page-1/#comment-5345</link>
		<dc:creator>Organic Baby - Yes!</dc:creator>
		<pubDate>Thu, 08 Sep 2011 16:23:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.brandidentityguru.com/wordpress/?p=795#comment-5345</guid>
		<description>Kudos to a company that gives back!</description>
		<content:encoded><![CDATA[<p>Kudos to a company that gives back!</p>
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		<title>Comment on Emailing Dan Hesse At Sprint by Rinn Thang</title>
		<link>http://www.brandidentityguru.com/wordpress/2008/06/17/emailing-dan-hesse-at-sprint/comment-page-1/#comment-5344</link>
		<dc:creator>Rinn Thang</dc:creator>
		<pubDate>Sat, 03 Sep 2011 04:36:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.brandidentityguru.com/wordpress/?p=688#comment-5344</guid>
		<description>HAD AND EXCELLENT SERVICE, TERRY WAS HELPING ME WITH MY PROBLEM VERY HELPFULL TOOK ME STEP BY STEP, ON REBOTING THE PHONE TERRY WAS A BIG HELP THANK YOU FOR EVERYTHING.</description>
		<content:encoded><![CDATA[<p>HAD AND EXCELLENT SERVICE, TERRY WAS HELPING ME WITH MY PROBLEM VERY HELPFULL TOOK ME STEP BY STEP, ON REBOTING THE PHONE TERRY WAS A BIG HELP THANK YOU FOR EVERYTHING.</p>
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		<title>Comment on WB Mason Sells On Price &#8211; Where&#8217;s The Value? What&#8217;s Your Value Proposition? by Jeff Haber</title>
		<link>http://www.brandidentityguru.com/wordpress/2007/09/19/wb-mason-sells-on-price-%e2%80%93-where%e2%80%99s-the-value-what%e2%80%99s-your-value-proposition/comment-page-1/#comment-5343</link>
		<dc:creator>Jeff Haber</dc:creator>
		<pubDate>Mon, 29 Aug 2011 18:47:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.brandidentityguru.com/wordpress/?p=223#comment-5343</guid>
		<description>Now here is fun advertising which blows away the SuperStores &gt;&gt;
http://www.youtube.com/watch?v=R1PsaE7cYpo</description>
		<content:encoded><![CDATA[<p>Now here is fun advertising which blows away the SuperStores &gt;&gt;<br />
<a href="http://www.youtube.com/watch?v=R1PsaE7cYpo" rel="nofollow">http://www.youtube.com/watch?v=R1PsaE7cYpo</a></p>
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		<title>Comment on Emailing Dan Hesse At Sprint by Mark Davis</title>
		<link>http://www.brandidentityguru.com/wordpress/2008/06/17/emailing-dan-hesse-at-sprint/comment-page-1/#comment-5339</link>
		<dc:creator>Mark Davis</dc:creator>
		<pubDate>Sun, 21 Aug 2011 23:26:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.brandidentityguru.com/wordpress/?p=688#comment-5339</guid>
		<description>This is 1 of the millions of Mark Davis’s in the world…… The fact of the matter is…. none suck, none are great….It all depends on individual experience and how one feels after the plate is served to them….. I now only try to enjoy the battle and forget about the result. Doese’nt anyone realize that in trying to receive what you actually deserve and pay for is an exersize in futility? for Dan Hesse to serve his client base a plate of shit on national TV, shows that he is as brainwashed as the rest of you idiots that eat plates &amp; plates &amp; plates of shit every day from the blood sucking maggots you all , by the end of the day, admire and resent at the same time. remember this people….. they will keep doing it and doing it and doing it,…. until you wake up, wake up wake up…. you should only blame yourselves…what a sick and twisted society the $ created. i like $, but it takes a back seat to the truth. Oh, but I am proud to be an American, because in America we teach our Children that violence is not the answer but then our mature adults that are so superior to the common man… to this day still blow up our own species when we need to occupy the Nations with the OIL… oh, and deceiving us into believing that it is necessary for those same children, so taught the opposite, to die for their Country because that is the reality of this dangerous world.. with villians, dictators, and mean mean people in which they will protect us from.. they will take over the world and strip us of our liberties if in fact we do not sacrifice and kill and shed blood and do the same as those aformentioned villians. The biggest plate of shit ever served to the American public, shame on you… when will you ever truly respect one another and lay down the truth? Comment if you wish, but I know I will only get the same from all of you.. SHIT… KOOK out!

 Mark Davis Says: Your comment is awaiting moderation. 

August 18, 2011 at 5:02 am &#124; Reply 
Kook back&gt;
I demand what I feel I deserve……. never matters if I receive what I demand&gt;&gt;&gt;&gt;&gt; I choose to be satisfied with the fact that I expressed myself and gave myself the respect and provided the truth wether it helps or hurts me… in the end I am complete&gt;&gt;&gt;&gt;&gt;&gt; are you?
BTW,… all the plates of shit served up previously posted ultimately stems from fear and the weekness of the ego.
Put that in your pipe and smoke it! Hypocrites!!!! (did i spell that correctly?, fuck it, I don’t give a rats ass!) Spelled correctly or not,…. it’s still the truth. Now…… have a nice day!….. and I mean that from the bottom of my ass! If any one individual takes offense to this or my previous post will just prove my point&gt;&gt;&gt;&gt; You see, I do not have intention to hurt or insult, and if my opinion creates any anger or desire for one to seek revenge, this will only back my statements even more…. My rant and intent is for awareness and contemplation, in hopes to convey to all the animals the absolute need for the truth, finally,,,…. the truth….. get it?? If not….I understand&gt;&gt;&gt;&gt; your balls are still in the way. Fucking simpletons&gt;&gt;&gt;&gt;&gt; if there is a GOD, good luck explaining yourself…. oh, but he/she/it/the/whatever will probably forgive you anyway…. no worries…… another plate of shit serves up from $ hungry, week, scared animals, that for some reason were blessed with a brain so they can lie to you….. Hey, HITLER is dead, KENNEDY is dead,…. can we grow up and be HUMAN BIENGS for once!!! No, cause there will always be an asshole in the crowd that all you people voted for…. put him/her/it/the/whatever in power so more plates of shit are served and eaten and ultimately turns into more shit which will find its way down into the earth and provide our childrens, childrens,childrens children something to kill themselves over
Peace out

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		<content:encoded><![CDATA[<p>This is 1 of the millions of Mark Davis’s in the world…… The fact of the matter is…. none suck, none are great….It all depends on individual experience and how one feels after the plate is served to them….. I now only try to enjoy the battle and forget about the result. Doese’nt anyone realize that in trying to receive what you actually deserve and pay for is an exersize in futility? for Dan Hesse to serve his client base a plate of shit on national TV, shows that he is as brainwashed as the rest of you idiots that eat plates &amp; plates &amp; plates of shit every day from the blood sucking maggots you all , by the end of the day, admire and resent at the same time. remember this people….. they will keep doing it and doing it and doing it,…. until you wake up, wake up wake up…. you should only blame yourselves…what a sick and twisted society the $ created. i like $, but it takes a back seat to the truth. Oh, but I am proud to be an American, because in America we teach our Children that violence is not the answer but then our mature adults that are so superior to the common man… to this day still blow up our own species when we need to occupy the Nations with the OIL… oh, and deceiving us into believing that it is necessary for those same children, so taught the opposite, to die for their Country because that is the reality of this dangerous world.. with villians, dictators, and mean mean people in which they will protect us from.. they will take over the world and strip us of our liberties if in fact we do not sacrifice and kill and shed blood and do the same as those aformentioned villians. The biggest plate of shit ever served to the American public, shame on you… when will you ever truly respect one another and lay down the truth? Comment if you wish, but I know I will only get the same from all of you.. SHIT… KOOK out!</p>
<p> Mark Davis Says: Your comment is awaiting moderation. </p>
<p>August 18, 2011 at 5:02 am | Reply<br />
Kook back&gt;<br />
I demand what I feel I deserve……. never matters if I receive what I demand&gt;&gt;&gt;&gt;&gt; I choose to be satisfied with the fact that I expressed myself and gave myself the respect and provided the truth wether it helps or hurts me… in the end I am complete&gt;&gt;&gt;&gt;&gt;&gt; are you?<br />
BTW,… all the plates of shit served up previously posted ultimately stems from fear and the weekness of the ego.<br />
Put that in your pipe and smoke it! Hypocrites!!!! (did i spell that correctly?, fuck it, I don’t give a rats ass!) Spelled correctly or not,…. it’s still the truth. Now…… have a nice day!….. and I mean that from the bottom of my ass! If any one individual takes offense to this or my previous post will just prove my point&gt;&gt;&gt;&gt; You see, I do not have intention to hurt or insult, and if my opinion creates any anger or desire for one to seek revenge, this will only back my statements even more…. My rant and intent is for awareness and contemplation, in hopes to convey to all the animals the absolute need for the truth, finally,,,…. the truth….. get it?? If not….I understand&gt;&gt;&gt;&gt; your balls are still in the way. Fucking simpletons&gt;&gt;&gt;&gt;&gt; if there is a GOD, good luck explaining yourself…. oh, but he/she/it/the/whatever will probably forgive you anyway…. no worries…… another plate of shit serves up from $ hungry, week, scared animals, that for some reason were blessed with a brain so they can lie to you….. Hey, HITLER is dead, KENNEDY is dead,…. can we grow up and be HUMAN BIENGS for once!!! No, cause there will always be an asshole in the crowd that all you people voted for…. put him/her/it/the/whatever in power so more plates of shit are served and eaten and ultimately turns into more shit which will find its way down into the earth and provide our childrens, childrens,childrens children something to kill themselves over<br />
Peace out</p>
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