What’s This Blog About?
Brand Identity Guru has been around for almost 2 decades. My name is Scott White and I’m the Chief Cook and Bottle Washer. I’ve decided to throw my thoughts down on paper so to speak and talk about the real life branding experiences I have. Some are good, some not so good. But it’s my look at branding today. A fun, witty look at the good, bad and the ugly of branding.
I fully expect to piss some people off and make others jump for joy. I never hold back in life so why start now on my blog. I tell it like it is and that’s that.
I hope you enjoy reading how branding affects our daily lives.
Check out my personal bio here: Scott White
Risk is the price you pay for opportunity?